Winter 2012 Partnership Activation Newsletter

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Welcome to the Winter 2012 Partnership Activation Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Click here to purchase the Winter 2012 Partnership Activation Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc:http://bit.ly/145Px7e 

This month's newsletter features a collection of insights, including:

  • Athlete Branding
  • 15+ Top Global Sports Business Conferences
  • Interactive Fan Technology at The Barca Museum
  • Freshwire - Sports Content Insider Tips
  • Navigate Research - Industry Spotlight
  • Chelsea Unseen: Behind-the-Scenes
  • Taylor University's Silent Night
  • adidas Kit Sponsorships
  • Laser Graffiti
  • Farmers Insurance's Love Float
  • SMU's Sport Management Graduate Program
  • Paciolan's Pinterest Page
  • Creativity in the Sports Marketplace
  • January 2013 Partnership Activation Rising Stars
  • The Milwaukee Bucks' #ShowMeYourMilwaukee Contest
  • The Washington Wizards' Cookie Challenge
  • A Close Look at the Chick-fil-A Bowl
  • 5 #SportsBiz Handles You Must Follow
  • 15+ Ways to Leverage Formal Attire Partners
  • Molson's Wake Up Call for NHL Fans 
  • Heineken's Bottle Wall
  • Partnership Activation Grab Bag
  • Idea Box

Click here to purchase the Winter 2012 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

Summer 2012 Partnership Activation 2.0 Newsletter

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Welcome to the Summer 2012 Partnership Activation 2.0 Newsletter! I apologize for the brief hiatus of ongoing content but am truly excited to share with you this quarter's newsletter.

Click here to purchase the Summer 2012 Partnership Activation 2.0 Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/NdYwMm

This month's newsletter features a collection of insights, including:

  • A Look at Paddy Power's Ambush Marketing Tactics around UEFA EURO 2012
  • Navigate Research - Industry Spotlight on The Value of a Social Fanbase
  • A Look at How Teams Are Using Projection Display Technology
  • 10 Ways Teams Can Leverage Instagram
  • adidas Speaks to Fans As Owners in Latest Cricket Spot
  • Red Bull's Golf Skee Ball Challenge
  • Property to Keep an Eye On: Jersey Watch
  • The Philadelphia Flyers' FLYERBOT
  • The Tampa Bay Lightning Let Fans Make Noise
  • Sports Illustrated Sheds Golf in a New Light
  • Hot Off the Press: Nielsen Sports Insights
  • Creativity in the Sports Marketplace
  • July 2012 Partnership Activation Rising Stars
  • Social Media Spotlight: Team Infographics
  • 10 Ways to Create New Experiences / Inventory Around the Draft
  • A Close Look at UEFA EURO 2012
  • 5 #SportsBiz Twitter Handles to Follow
  • 30+ Ways to Activate Casino Partners
  • Delta's Touch the Future of Travel Display at MSG
  • Nike's Twitter RSVP Platform
  • Sports... Like You've Never Seen it Before
  • Partnership Activation Grab Bag
  • 4 Ways to Help Sponsors Escape the Clutter on Game Day
  • Idea Box

Click here to purchase the Summer 2012 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Spring 2012 Partnership Activation Newsletter

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Welcome to the Spring 2012 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the Spring 2012 Partnership Activation Newsletter for $7.99. 

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/GGZCtk

This month's newsletter features a collection of insights, including:

  • 10 Tips for Activation Success
  • Heineken Capitalizes on Fan Shock Value
  • Trend Watch: Pre-Game Sponsorships
  • Navigate Research: Effective Sponsorship and Fan Research Webinar
  • Industry Watch: Sport is Fantastic
  • 5 Ways Sports Teams Can Leverage Pinterest to Visually Engage Fans
  • FanBridge
  • Labatt Celebrates Sabres Greats in Style
  • Steph Curry Turns to Twitter for a Game of H-O-R-S-E
  • Coca-Cola Turns a Suite Into A Dormitory For Fans
  • Ways to Leverage Music, Resort, and Theme Park Partners
  • Hot Off the Press: Sport Business' Frontloaded
  • Creativity In the Sports Marketplace
  • The March 2012 Partnership Activation Rising Stars
  • XFINITY Presents: The Ultimate Sports Social Media Job
  • 10 Tips to Drive Incremental Value From Your Partnerships
  • A Close Look at the 2011 F1 Abu Dhabi Fanzone
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 30+ Activation Ideas For Leveraging Financial Partners
  • Going Grassroots To Promote Pet Partners
  • Carlsberg Celebrates Its Naming Rights with a Smashing Success
  • Examples of Video Projection Mapping in Sports

Click here to purchase the Spring 2012 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

November 2011 Partnership Activation Newsletter

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Welcome to the November 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the November 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/tKW46y

This month's newsletter features a collection of insights, including:

  • 20 Digital/Social Platforms to Utilize in 2012
  • The Baylor Bold Rewards Program
  • 7 Key Insights from the World of Sports Media & Technology
  • The 2012 National Sports Forum
  • The Emergence of Social TV
  • Asics' Run with Ryan Campaign
  • Long Beach State's "Like Us" Campaign
  • Betfair's QR Cuts Initiative with Bromley FC
  • ESPN UK's New Soccer Augmented Reality Feature
  • The University of Michigan's Jet Pack Delivery
  • Contrex's Cycling Initiative
  • A Look at BeerToasts.com
  • The November 2011 Partnership Activation Rising Stars
  • The Phoenix Suns' Top Facebook Fans App
  • Tailgate Lot Activation
  • A Close Look at Preparations for the 2012 London Olympic Games
  • 50 Ways to Leverage Automobile Partners In-Venue
  • Five #SportsBiz Profiles You Must Follow
  • Manchester United's Tribute to Sir Alex Ferguson
  • The Winnipeg Jets Deliver a Truly Exclusive Corporate Partner Experience
  • ING's Pop-Up Finish Line Displays
  • The Montreal Canadiens Celebrate Team History
  • Betfair Lets Fans Skydive While Betting on Soccer
  • Four Ways to Take Your Kids Club Efforts To New Heights
  • Idea Box

Click here to purchase the November 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Webinar Alert: "Measuring Sponsorship ROI"

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Sports Business Colleagues,

The team at Navigate Marketing is hosting a terrific webinar on "Measuring Sponsorship ROI" on Wednesday, November 16th at 12pm CST and I wanted to take a moment to encourage you to attend/participate.

The Navigate team, including AJ Maestas, Dr. Mark Friederich, and Matt Balvanz will provide webinar participants with an in-depth look at the various ways ROI is being measured and calculated in the sports and entertainment sponsorship space.

With measurement playing a key role in all phases of the sponsorship life cycle, it's an extremely valuable session that will surely pay dividends for you and your organization.

The team will specifically be discussing a number of topics, including:

  • Bounceback and Sales Tracking
  • B2B Hospitality Tracking
  • Market Research Driven ROI Estimates

Click here for more information: http://navigatemarketing.com/services/navigate_webinars/

If you have any questions about the webinar, feel free to reach out to Chris Todd at ctodd@navigatemarketing.com.

I look forward to hearing your personal feedback about the webinar!

Best Wishes,

Brian

October 2011 Partnership Activation Newsletter

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Welcome to the October 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the October 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/rmRwRk

This month's newsletter features a collection of insights, including:

  • A List of the Top Paid Global Athletes in 2011
  • SportShadow.com
  • Adidas' New Marathon Face Cam
  • Best Practices from the National Hockey League
  • The Tampa Bay Lightning's New Microchip Technology
  • Navigate Marketing Spotlight: The Impact of Conference Movement on College Sponsorships
  • Adidas' New UEFA Ultimate Access Campaign
  • Heineken Starvision
  • Tottenham Hotspur's New Augmented Reality Offerings
  • Iowa State's Social Billboard Campaign
  • BMW Mini's London 2012 Olympics PR Stunt
  • Activ8Social's #Sports Newsletter
  • Creativity in the Sports Marketplace
  • October 2011 Partnership Activation Rising Stars
  • Mastercard's Witnessing History Social Media Campaign
  • Creating Powerful Marketing Messages Using Statistics
  • A Close Look at the 2011 MLB Playoffs
  • 5 #SportsBiz Twitter Handles You Must Follow
  • The NFL's Breast Cancer Awareness Efforts
  • Manchester City FC's Family Zone Activation
  • The Portland Timbers' 2012 Fan Draft
  • Women and Kids Invade Istanbul Soccer
  • The Tampa Bay Lightning Use Coils to Create Lightning In-Arena
  • Audi Lets Fans See What Life of a Le Mans Driver Is Like
  • Creatively Using Time Lapses in Sports
  • The Throwable Panoramic Ball

Click here to purchase the October 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

June 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the June 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/kEwld3

This month's newsletter features a collection of insights, including:

  • Ford Focus Cam
  • A List of Official Partners and Suppliers of the 2011 French Open
  • Creative Tactics From Across Major League Baseball
  • Manchester City FC's Lift The FA Cup Initiative
  • Trinity Displays
  • Nike's People's Republic of Corinthians
  • The Mercedes-Benz Performance Center
  • The Durex Guerrilla Marketing Soccer Campaign
  • The Vodafone Recharge Truck
  • Enticing Fans with QR Code Prizing
  • The Cynopsis Sports Newsletter
  • June 2011 Partnership Activation Rising Stars
  • Major League Soccer's National Sales Center
  • Mountain Dew's Pinball Machine Skate Park
  • Ole Miss Athletics' "100 Things in 100 Days" Campaign
  • A Close Look at the 2011 NHL Stanley Cup Finals
  • A Look at the 2011 UEFA Champions League Finals
  • Adidas' "Football Paintball" Initiative
  • Red Bull USA's Cubed Pipe
  • Sports Like You've Never Seen It Before
  • Idea Box 

Click here to purchase the June 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

The Cleveland Indians and BP Capitalize on Pre-Game Inventory

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The Cleveland Indians recently announced a partnership with BP that is highlighted by a series of promotions in-stadium and at retail.

As the Official Fuel of the Cleveland Indians, BP receives the exclusive naming rights of Indians batting practice and the company is taking full advantage of the designation to enhance the fan experience:

  • Fans can win free BP gift cards by catching specially marked balls into the outfield stands during batting practice
  • The first 100 fans who arrive for pre-game batting practice receive a limited edition Indians t-shirt at Gate A
  • BP will reward select fans with VIP batting practice experiences at 40 home games. The experience includes special on-field access and a gift bag of promotional items

From a retail standpoint, the Indians and BP are teaming up to execute a pretty standard fill-up and win promotion across 215 BP locations in Northeast Ohio. From June 1st to August 30th, fans who fill-up their cars with ten (10) gallons of gas can receive a scratch-off card that provides a unique code. Fans are encouraged to register five (5) unique codes on BPIndiansBaseball.com to receive two (2) free Mezzanine tickets to an Indians game online at www.indians.com/BP.

February 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the Fall 2011 Partnership Activation Newsletter for $7.99.

This month's newsletter features a collection of insights, including:

  • Innovative Recycling Kiosks
  • Creative Promotional Tactics From Across the NBA
  • Navigate Marketing Industry Spotlight: Camera-Visible Signage
  • Three Things You Need to See: Reality Touchscreens, Interactive Architectural Mapping, Helmet Cams
  • Engaging Fans Via Facebook Fan Night Promotions and Social Media Days
  • Kia Leverages Media Buys with Augmented Reality
  • Nouveau Jour Activates Orange's Sponsorship of the RBS 6 Nations Rugby Tournament
  • The Deloitte Football Money League Report
  • Creativity in the Sports Marketplace
  • February 2011 Partnership Activation Rising Stars
  • Visa Canada's Hockey Love Hurts Campaign
  • The Charlotte Bobcats' Social Network Challenge
  • A Close Look at the 2011 NHL All-Star Weekend
  • Five (5) People You Must Follow on #SportsBiz
  • Creative Tactics From Super Bowl XLV
  • Creative Messaging Campaigns
  • Puma's After Hours Athlete Campaign
  • Leveraging Pet Partnerships With "Pup Rallies"

Click here to purchase the February 2011 Partnership Activation Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

January 2011 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out the January 2011 Issue of the Partnership Activation 2.0 Newsletter. After checking out the newsletter/site, I hope you have some time available to spend with family and friends, for that is the most important thing in life.

Let's make 2011 a great year! Thank you again for your interest in Partnership Activation and I look forward to having the opportunity to connect with you in the near future!

This month's newsletter features a collection of insights, including:

  • Marquette Athletics - BIGNOGGINS
  • Creative Promotional Tactics From Across College Athletics
  • Creating Concessions/Merchandise Apps that Benchmark the Carl's Jr. Happy Star Rewards
  • Synergy Events' Activation on Behalf of Reebok at the NHL Winter Classic
  • Hot Off the Press: Networking is a Contact Sport
  • Creativity in the Sports Marketplace
  • January 2011 Partnership Activation Rising Stars
  • Social Media Watch: Preseason/Post-Season SM Inventory
  • Brand Activation at the 2010 China Open
  • The Ashes Cricket Series
  • Three Things You Need to See: Word Lens, Interactive Digital Signage, and Multiple Dance Cams
  • Five #SportsBiz People You Must Follow on Twitter
  • Activation and Branding from the NHL Winter Classic
  • Creativity From the Idea Box

Click here to check out the January 2011 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing. 

December 2010 Partnership Activation 2.0 Newsletter

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Happy Holidays from Partnership Activation! Thank you for coming to check out the December Issue of the Partnership Activation 2.0 Newsletter. After checking out the newsletter/site, I hope you have some time available to spend with family and friends, for that is the most important thing in life.

As 2010 comes to a close, I am truly excited to share this month's newsletter with you. It is pretty amazing that we are coming up on the 30th Issue of the Partnership Activation 2.0 Newsletter. I want to say thank you for all your support, especially to those of you who have shared it with friends and colleagues on numerous occasions via email, Twitter, Facebook, LinkedIn, word of mouth, etc.

This month's newsletter features a collection of insights, including:

  • The Nike Vault - Los Angeles
  • Creative Promotional Tactics From Across the NHL
  • Sports Authority Leverages Social Media to Engage Shoppers on Black Friday
  • Leveraging Signage in New Ways
  • Explore Engage's Augmented Reality Experiences
  • Hot Off the Press: Sponsorship Mag
  • Creativity In the Sports Marketplace
  • December 2010 Partnership Activation Rising Stars
  • Social Media Watch: Panthers Purrsuit
  • A Close Look at Fan Engagement at the Consol Energy Center
  • International Sports Business Watch: The 98th Grey Cup
  • 5 #SportsBiz People You Must Follow On Twitter
  • Ways to Leverage the Holidays
  • Creativity From the Idea Box

Click here to check out the December 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

September 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new September 2010 Partnership Activation 2.0 Newsletter.

I hope you enjoy all of the great content included in this month's issue and want to thank you for your support and willingness to help spread the word about Partnership Activation amongst your friends and colleagues in the industry.

This month's newsletter features a collection of insights, including:

  • Red Bull's NASCAR Taxi
  • Creative Sponsorship/Marketing Tactics from the Barclays Premier League
  • Old Spice's Interactive Banner Ads
  • Los Angeles Dodgers "My Town" Billboard Activation Tactics
  • The Oklahoma City Thunder's Corporate Partnerships Website
  • The Essential Guide to Grassroots Sports and Social Media
  • September 2010 Rising Stars
  • Official Redskins Nation Foursquare Badge
  • Activ8Social's Reggie Bush's #RedZones Promotion
  • Insights about the 2010 FIBA World Championship
  • A Close Look at The New Meadowlands Stadium
  • Southwest Airlines' Thought Starters
  • Fresh New, Creative Ideas from the Idea Box

Click here to check out the September 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

 

If you enjoyed the September 2010 Issue, you may also be interested in:

3 Sports Technologies to Keep an Eye On

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Are you looking for the latest technologies in the sports space? Are you looking for new ways to utilize technology to enhance the game day experience for fans?

Here are three (3) technologies that are changing the game in sports: 

New York Jets - Touchscreen Device

The New York Jets are testing a touchscreen command center, built by design agency Roundarch, that enables team personnel to track various game day operations. With the touch of a button, teams can gauge which concessions and merchandise items are selling fast, whether there are traffic issues outside the stadium, and ticket sales information. Source: Roundarch

New England Patriots - Yinzcam

The New England Patriots are offering all fans attending games at Gillette Stadium a unique opportunity to gain more access than ever before. The Patriots are offering a Yinzcam smartphone application that allows fans to see instantaneous replays during games, live stats and scores, and NFL RedZone. Fans can access the mobile app inside Gillette Stadium by connecting to a Patriots WiFi network. Source: USA Today  

Orlando Magic - Internet Protocol Television (IPTV)

The Amway Center, the new home of the Orlando Magic, will soon be considered one of the most technologically advanced arenas on the planet. The Magic and arena officials have partnered with the Harris Corp. to install an Internet Protocol Television network that features 1,100 flat-panel video screens throughout the building programmed to enhance the fan experience. The two parties will operate a behind-the-scenes control room where technicians can display specific messages, images, mosaics, video, and animation to fans as they scour throughout the arena. Source: Orlando Sentinel

Partnership Activation 2.0 - November Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the November 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) new industry contacts who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

  • Canstruction Events
  • Giving Meaning to Retail
  • Creating a Superstar Experience for Fans
  • Farmers Insurance Group Partnership Spotlight
  • Details on The Business of Sports Network
  • The November Recipients of the Partnership Activation Rising Stars Program
  • 2009 NFL International Series Insights
  • Ways to Leverage a Corona Partnership
  • Creative Activation Tactics

Check out the November 2009 Issue now... and don't forget to pass it along to some friends!

Also, this month, we are excited to announce a special Holiday offer from our partners at adidas Eyewear for 25% off retail prices. To take advantage of this special deal, log on to www.promotive.com and enter the code 057C-5FDD-DAED-F443 in the “have a code” box.  Once you enter the code, register and receive 25% off any pair of sunglasses you purchase!

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Partnership Activation 2.0 - October Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the October 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) Linked In contacts who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

  • Video Board Gaming
  • Batter's Eye Activation
  • Doing the Small Things That Make a BIG Difference
  • A Look at the 2009 China Open
  • Details on the Sponsorship Insights Group Newsletter
  • The October Recipients of the Partnership Activation Rising Stars Program
  • Ways to Leverage a Geico Partnership
  • Creative Activation Ideas

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Check out the October 2009 Issue now... and don't forget to pass it along to some friends!