November 2011 Partnership Activation Newsletter

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Welcome to the November 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the November 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/tKW46y

This month's newsletter features a collection of insights, including:

  • 20 Digital/Social Platforms to Utilize in 2012
  • The Baylor Bold Rewards Program
  • 7 Key Insights from the World of Sports Media & Technology
  • The 2012 National Sports Forum
  • The Emergence of Social TV
  • Asics' Run with Ryan Campaign
  • Long Beach State's "Like Us" Campaign
  • Betfair's QR Cuts Initiative with Bromley FC
  • ESPN UK's New Soccer Augmented Reality Feature
  • The University of Michigan's Jet Pack Delivery
  • Contrex's Cycling Initiative
  • A Look at BeerToasts.com
  • The November 2011 Partnership Activation Rising Stars
  • The Phoenix Suns' Top Facebook Fans App
  • Tailgate Lot Activation
  • A Close Look at Preparations for the 2012 London Olympic Games
  • 50 Ways to Leverage Automobile Partners In-Venue
  • Five #SportsBiz Profiles You Must Follow
  • Manchester United's Tribute to Sir Alex Ferguson
  • The Winnipeg Jets Deliver a Truly Exclusive Corporate Partner Experience
  • ING's Pop-Up Finish Line Displays
  • The Montreal Canadiens Celebrate Team History
  • Betfair Lets Fans Skydive While Betting on Soccer
  • Four Ways to Take Your Kids Club Efforts To New Heights
  • Idea Box

Click here to purchase the November 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

June 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the June 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/kEwld3

This month's newsletter features a collection of insights, including:

  • Ford Focus Cam
  • A List of Official Partners and Suppliers of the 2011 French Open
  • Creative Tactics From Across Major League Baseball
  • Manchester City FC's Lift The FA Cup Initiative
  • Trinity Displays
  • Nike's People's Republic of Corinthians
  • The Mercedes-Benz Performance Center
  • The Durex Guerrilla Marketing Soccer Campaign
  • The Vodafone Recharge Truck
  • Enticing Fans with QR Code Prizing
  • The Cynopsis Sports Newsletter
  • June 2011 Partnership Activation Rising Stars
  • Major League Soccer's National Sales Center
  • Mountain Dew's Pinball Machine Skate Park
  • Ole Miss Athletics' "100 Things in 100 Days" Campaign
  • A Close Look at the 2011 NHL Stanley Cup Finals
  • A Look at the 2011 UEFA Champions League Finals
  • Adidas' "Football Paintball" Initiative
  • Red Bull USA's Cubed Pipe
  • Sports Like You've Never Seen It Before
  • Idea Box 

Click here to purchase the June 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

July 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming here to check out the July 2010 Partnership Activation 2.0 newsletter. As you tune in to Major League Baseball games, the NFL preseason, and other sporting events, please feel free to send along any sponsorship/marketing best practices and unique activation tactics that happen to catch your eye.

Click here to check out the new July 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

  • Player / Alumni Challenges (Highlighted by the Herbal Magic Weight Loss Cup)
  • Miller Lite's Recent "Ray for a Day" Initiative
  • Facebook-Themed Scoreboard Features
  • World Cup Activation and Branding
  • Xtreme Insight's World Cup 2010 Wrap Report
  • Creativity in the Sports Marketplace
  • July 2010 Partnership Activation Rising Stars
  • Sports Technology Watch
  • Facts and Insights About the the 2010 Wimbledon Championships
  • Creative Ways to Leverage Dunkin' Donuts
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the July 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

 

If you enjoyed the July 2010 Issue, you may also be interested in:

May 2010 Partnership Activation 2.0 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new May 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

This month's newsletter features a collection of insights, including:

  • Flash Mobs in Sports
  • CrowdWave Technology
  • Hyundai's World Cup Initiative
  • SF Giants' Flickr On-Field Photo Day
  • A Close Look At... The NHL Playoffs
  • NBA Digital Discipline Series
  • Creativity in the Sports Marketplace
  • May 2010 Partnership Activation Rising Stars
  • Insights on Stickybits
  • A Close Look At... The NBA Playoffs
  • UFC 112: Invincible
  • Lottery Partner Thought Starters
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the May 2010 Issue now... and don't forget to pass it along to some friends!

Applying Great Marketing Ideas to Sports...

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Are you looking to add an element of creativity to your venue? Are you looking for new ways to drive brand awareness?

Here are five (5) examples of great marketing ideas that can have legs in the sports marketplace:

IDEA: Ikea showcased one of its store's main staircase as a chest of drawers filled with a variety of clothing in a neatly organized manner.

APPLICATION: Teams can benchmark this idea and use a staircase within their venue to showcase drawers of their newest apparel that fans can purchase in the team shop (jersey's, men's/women's gear, apparel for children, etc.). Consider tying in a retail/apparel partner to really make it an impactful piece for fans (and minimize costs).

IDEA: The Seattle Cancer Care Alliance created a captivating online piece where cancer survivors shared the moment when they found out they had cancer. The piece received a tremendous amount of exposure due to its extremely personable nature (where viewers could click on a user's picture and hear their story).

APPLICATION: Teams can create and feature a similar slideshow of season ticket holders/alumni donors sharing their stories (of when they received their tickets for the season in the mail, their reaction when the team clinched the playoffs, how they celebrated a championship/draft choice, etc.). Organizations can feature the slideshow as an intro page to the team home page where viewers can personally click on the pictures of individual season ticket holders to hear their story (teams can mix in players, personnel, cheerleaders, etc.). 

IDEA: Volkswagen brought a piece of text to life by simply underlining key words in the advertising message that are directed as key words the reader should focus on. After reading the passage, the reader will find that the underlined words they devoted their attention to actually combine to form a compelling statement.  

APPLICATION: Teams can work to bring their print messaging (either in gameday program ads or online articles) to life simply by adding an element of surprise. If organizations realize that the majority of fans will simply ignore the "Rules of the Game" or other features in game day programs, use a little creativity to turn these sections into enticing reads (that will hopefully drive sponsors to want to integrate their messages).

IDEA: Fisch Franke and Publicis teamed up in 2009 to create an award-winning outdoor messaging campaign that featured live fish swimming in an outdoor bus stop display space. The campaign helped the restaurant sell in its claim that it offered the fish fresh as can be.

APPLICATION: Fishing tournaments (FLW Outdoor, Bass Fishing Tournaments) and sports organizations with an oceanic thematic (fish, sharks, etc.) can create impactful branding displays in high traffic areas (downtown, near the stadium) by featuring live animals in an ad. The live demonstration can help a team sell into consumers that there is nothing like seeing a game live.

IDEA: Vaude Outdoor Equipment turned to the wings of airplanes to create an impactful messaging campaign that would resonate with airplane passengers. The outdoor apparel company featured an illustration of a climber hanging on to the wing for dear lfie (with a claim that Vaude makes Equipment for Extreme Conditions)

APPLICATION: Edgy brands like Red Bull ("gives you wings") and Mountain Dew (who are prevalent in the extreme/action sports space) can feature similar impactful campaigns on the wings of airplanes (if done in a tasteful manner that does not encourage fliers to attempt to try). Teams looking for new ways to leverage airline partners can also look to the wings as available space to feature mascot branding, etc.