Spring 2012 Partnership Activation Newsletter

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Welcome to the Spring 2012 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the Spring 2012 Partnership Activation Newsletter for $7.99. 

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/GGZCtk

This month's newsletter features a collection of insights, including:

  • 10 Tips for Activation Success
  • Heineken Capitalizes on Fan Shock Value
  • Trend Watch: Pre-Game Sponsorships
  • Navigate Research: Effective Sponsorship and Fan Research Webinar
  • Industry Watch: Sport is Fantastic
  • 5 Ways Sports Teams Can Leverage Pinterest to Visually Engage Fans
  • FanBridge
  • Labatt Celebrates Sabres Greats in Style
  • Steph Curry Turns to Twitter for a Game of H-O-R-S-E
  • Coca-Cola Turns a Suite Into A Dormitory For Fans
  • Ways to Leverage Music, Resort, and Theme Park Partners
  • Hot Off the Press: Sport Business' Frontloaded
  • Creativity In the Sports Marketplace
  • The March 2012 Partnership Activation Rising Stars
  • XFINITY Presents: The Ultimate Sports Social Media Job
  • 10 Tips to Drive Incremental Value From Your Partnerships
  • A Close Look at the 2011 F1 Abu Dhabi Fanzone
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 30+ Activation Ideas For Leveraging Financial Partners
  • Going Grassroots To Promote Pet Partners
  • Carlsberg Celebrates Its Naming Rights with a Smashing Success
  • Examples of Video Projection Mapping in Sports

Click here to purchase the Spring 2012 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Leverage Spin & Win Animations to Engage Sections of Fans

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Sports organizations looking to create new scoreboard entertainment features should take a close look at the "Spin & Win" slot machine animation created by the Austin Toros of the NBA D-League.

Teams can create similar, engaging animations to serve several purposes:

  • Create a "chance to win" / "scoreboard surprise" moment in-game that (from a perception standpoint) fairly selects and rewards one (1) lucky section in arena 
  • Effectively leverage a casino partner (in countries/markets where gambling activity can be actively promoted in-arena) with an engaging scoreboard promotion that serves as a great engagement and affiliation awareness play
  • Promote a team/corporate partner donation to a select charity on behalf of a designated section
  • Actively promote a section in the stadium/arena receiving a special discount on concessions during the game (or a select period of time during the game)

Check it out below:

July 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming here to check out the July 2010 Partnership Activation 2.0 newsletter. As you tune in to Major League Baseball games, the NFL preseason, and other sporting events, please feel free to send along any sponsorship/marketing best practices and unique activation tactics that happen to catch your eye.

Click here to check out the new July 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

  • Player / Alumni Challenges (Highlighted by the Herbal Magic Weight Loss Cup)
  • Miller Lite's Recent "Ray for a Day" Initiative
  • Facebook-Themed Scoreboard Features
  • World Cup Activation and Branding
  • Xtreme Insight's World Cup 2010 Wrap Report
  • Creativity in the Sports Marketplace
  • July 2010 Partnership Activation Rising Stars
  • Sports Technology Watch
  • Facts and Insights About the the 2010 Wimbledon Championships
  • Creative Ways to Leverage Dunkin' Donuts
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the July 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

 

If you enjoyed the July 2010 Issue, you may also be interested in:

June 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming here to check out the June 2010 Partnership Activation 2.0 newsletter. I promise that there will be no mentions of vuvuzelas as best practices this month. As you tune in to some incredible sports coverage this weekend (World Cup, Wimbledon, etc.), please feel free to send along any unique activation tactics that may catch your eye.

Click here to check out the new June 2010 Partnership Activation 2.0 monthly newsletter. This month I would love to hear your feedback. Please feel free to share your thoughts by emailing me at bgainor@partnershipactivation.com.

This month's newsletter features a collection of insights, including:

  • Innovative Mobile Tours
  • Ten Sports Business Trends to Keep an Eye On
  • Leveraging the World Cup
  • The Heineken Stadium of Stars
  • World Cup Activation and Branding
  • The Ohio University Professional Master of Sports Administration Program
  • Creativity in the Sports Marketplace
  • June 2010 Partnership Activation Rising Stars
  • A Compilation of the 2009-2010 Partnership Activation Rising Stars
  • Sports Social Media Watch
  • Facts and Insights About the 2010 French Open
  • Creative Ways to Leverage Trading Card Partners
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the June 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month!

Partnership Activation - January 2010 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new January 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends in the industry.

This month's newsletter features a collection of insights, including:

  • Fan-Athlete Challenges
  • Non-Traditional Billboard Tactics
  • 27th Annual IEG Sponsorship Conference
  • Navigate Marketing's Take on the NY Jets Alcohol Ban
  • Details on Ron Seaver's Sponsorship E-Tips Newsletter
  • The January 2010 Recipients of the Partnership Activation Rising Stars Program
  • 2009 Grey Cup
  • Ways to Leverage a T-Mobile Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the January 2010 Issue now... and don't forget to pass it along to some friends!