October 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new October 2010 Partnership Activation 2.0 Newsletter.

I am truly excited about the content featured in this month's newsletter. I want to thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

  • The Fist Pump Cam
  • Creative Promotional Tactics from Across the NFL
  • Special Vehicles to Leverage Athlete Endorsers
  • St. Louis Rams' Green Week
  • The Leverage Daily Buzz
  • A Look at the October 2010 Partnership Activation Rising Stars
  • Brands Doing an Effective Job Leveraging Athlete Endorsers
  • College Music Videos (I Love My Ducks / Teach Me How To Bucky)
  • Versus' New Outdoor NHL Campaign
  • 2010 Ryder Cup Insights
  • Creative Activation Tactics
  • The Coors Light Beer Box
  • Unique Ways to Leverage Pizza Companies as Partners

Click here to check out the October 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

One side note for this month, I encourage you to consider attending the 5th Annual Ivy Sports Symposium on Friday, November 19th in Princeton, NJ. The event, which costs $50 for students, $150 for alumni, and $200 for industry professionals, is truly one of the best sports conferences in the United States!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Partnership Activation - April 2010 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new April 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

  • Sports Murals
  • Insights Into the Dallas Mavericks' E-Cycling Initiatives
  • Coca-Cola Brings the World Cup Trophy to 86 Countries Worldwide
  • 3D Hockey Dasherboard Signage
  • Details on The Row Show
  • The April 2010 Recipients of the Partnership Activation Rising Stars Program
  • Sports Social Media Watch - Chad Ochocinco Goes Mobile
  • Activation Tactics from the 2010 Final Four and MLB Opening Day
  • The Hong Kong Sevens
  • Ways to Leverage a Bank of America Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the April 2010 Issue now... and if you like what you see, please vote for Partnership Activation as the Best Sports Business Blog of 2009 HERE.

Partnership Activation - February 2010 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new February 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends at work.

This month's newsletter features a collection of insights, including:

  • Sidewalk Challenges
  • Insights Into Using Augmented Reality
  • 27th Annual IEG Sponsorship Conference
  • 7 Tips for Bringing Your In-Venue Signage to Life for Consumers
  • Details on the UK Sports Network
  • The February 2010 Recipients of the Partnership Activation Rising Stars Program
  • Sports Social Media Watch - Molson Canadian
  • Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
  • 2010 Australian Open
  • Ways to Leverage an ESPN Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the February 2010 Issue now... and don't forget to pass it along to some friends!

Partnership Activation - January 2010 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new January 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends in the industry.

This month's newsletter features a collection of insights, including:

  • Fan-Athlete Challenges
  • Non-Traditional Billboard Tactics
  • 27th Annual IEG Sponsorship Conference
  • Navigate Marketing's Take on the NY Jets Alcohol Ban
  • Details on Ron Seaver's Sponsorship E-Tips Newsletter
  • The January 2010 Recipients of the Partnership Activation Rising Stars Program
  • 2009 Grey Cup
  • Ways to Leverage a T-Mobile Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the January 2010 Issue now... and don't forget to pass it along to some friends!

Partnership Activation 2.0 - September Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the September 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

  • Interactive Outfield Features (Coca-Cola Bottle)
  • New Developments in C-Store Activation
  • Effective Ways Sports Organizations can Capitalize on Current Events
  • Details on IEG's Off the Wire Newsletter
  • The September Recipients of the Partnership Activation Rising Stars Program
  • Ways to Leverage a Pepsi Partnership
  • Creative Activation Ideas

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Check out the September 2009 Issue now... and don't forget to pass it along to some friends!

Partnership Activation 2.0 Newsletter - July Issue

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the July 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends outside of the industry who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

  • MeshMedia Technology
  • 10 Current Industry Trends to Keep an Eye On
  • Making Fans Desire Your Product on Gameday
  • Partnership Spotlight: Chicago White Sox
  • The Veritix Sports Marketing Newsletter
  • The Partnership Activation Rising Stars Program
  • Guerrilla Marketing Thought Starters
  • Ways Non-Profits Can Leverage Corporate Partners

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing. 

Check out the July 2009 Issue now... and don't forget to pass it along to some friends! 

 

MAKE Fans Notice Your Brand at Games...

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Are you looking for a way to drive awareness for your brand in-venue more effectively?

Mexican brand marketers have found a simple solution to drive eyeballs towards their signage at soccer games played in Estadio Jalisco, Mexico's third largest soccer stadium. The answer? Sex sells (everyone knows it, but is everyone doing it in the sports space?)

Mexican brand marketers hire five (5) to eight (8) models to stand along the sidelines and hold their signs for the duration of the game. While some persons may take offense to this marketing practice, brands have found that this has proven to be an effective medium to drive awareness at a minimal cost in sporting events around the world.

If a brand like Axe implemented such a tactic in front of a student section at a football game,  wouldn't one expect to see a high consumer recall for their brand post-game? It could make a lot of sense for certain brands...

Here are a few examples of the strategy in action: