June 2011 Partnership Activation Newsletter

/

Thank you for your continued interest in Partnership Activation.

Click here to purchase the June 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/kEwld3

This month's newsletter features a collection of insights, including:

  • Ford Focus Cam
  • A List of Official Partners and Suppliers of the 2011 French Open
  • Creative Tactics From Across Major League Baseball
  • Manchester City FC's Lift The FA Cup Initiative
  • Trinity Displays
  • Nike's People's Republic of Corinthians
  • The Mercedes-Benz Performance Center
  • The Durex Guerrilla Marketing Soccer Campaign
  • The Vodafone Recharge Truck
  • Enticing Fans with QR Code Prizing
  • The Cynopsis Sports Newsletter
  • June 2011 Partnership Activation Rising Stars
  • Major League Soccer's National Sales Center
  • Mountain Dew's Pinball Machine Skate Park
  • Ole Miss Athletics' "100 Things in 100 Days" Campaign
  • A Close Look at the 2011 NHL Stanley Cup Finals
  • A Look at the 2011 UEFA Champions League Finals
  • Adidas' "Football Paintball" Initiative
  • Red Bull USA's Cubed Pipe
  • Sports Like You've Never Seen It Before
  • Idea Box 

Click here to purchase the June 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

December 2010 Partnership Activation 2.0 Newsletter

/

Happy Holidays from Partnership Activation! Thank you for coming to check out the December Issue of the Partnership Activation 2.0 Newsletter. After checking out the newsletter/site, I hope you have some time available to spend with family and friends, for that is the most important thing in life.

As 2010 comes to a close, I am truly excited to share this month's newsletter with you. It is pretty amazing that we are coming up on the 30th Issue of the Partnership Activation 2.0 Newsletter. I want to say thank you for all your support, especially to those of you who have shared it with friends and colleagues on numerous occasions via email, Twitter, Facebook, LinkedIn, word of mouth, etc.

This month's newsletter features a collection of insights, including:

  • The Nike Vault - Los Angeles
  • Creative Promotional Tactics From Across the NHL
  • Sports Authority Leverages Social Media to Engage Shoppers on Black Friday
  • Leveraging Signage in New Ways
  • Explore Engage's Augmented Reality Experiences
  • Hot Off the Press: Sponsorship Mag
  • Creativity In the Sports Marketplace
  • December 2010 Partnership Activation Rising Stars
  • Social Media Watch: Panthers Purrsuit
  • A Close Look at Fan Engagement at the Consol Energy Center
  • International Sports Business Watch: The 98th Grey Cup
  • 5 #SportsBiz People You Must Follow On Twitter
  • Ways to Leverage the Holidays
  • Creativity From the Idea Box

Click here to check out the December 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

October 2010 Partnership Activation 2.0 Newsletter

/

Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new October 2010 Partnership Activation 2.0 Newsletter.

I am truly excited about the content featured in this month's newsletter. I want to thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

  • The Fist Pump Cam
  • Creative Promotional Tactics from Across the NFL
  • Special Vehicles to Leverage Athlete Endorsers
  • St. Louis Rams' Green Week
  • The Leverage Daily Buzz
  • A Look at the October 2010 Partnership Activation Rising Stars
  • Brands Doing an Effective Job Leveraging Athlete Endorsers
  • College Music Videos (I Love My Ducks / Teach Me How To Bucky)
  • Versus' New Outdoor NHL Campaign
  • 2010 Ryder Cup Insights
  • Creative Activation Tactics
  • The Coors Light Beer Box
  • Unique Ways to Leverage Pizza Companies as Partners

Click here to check out the October 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

One side note for this month, I encourage you to consider attending the 5th Annual Ivy Sports Symposium on Friday, November 19th in Princeton, NJ. The event, which costs $50 for students, $150 for alumni, and $200 for industry professionals, is truly one of the best sports conferences in the United States!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

September 2010 Partnership Activation 2.0 Newsletter

/

Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new September 2010 Partnership Activation 2.0 Newsletter.

I hope you enjoy all of the great content included in this month's issue and want to thank you for your support and willingness to help spread the word about Partnership Activation amongst your friends and colleagues in the industry.

This month's newsletter features a collection of insights, including:

  • Red Bull's NASCAR Taxi
  • Creative Sponsorship/Marketing Tactics from the Barclays Premier League
  • Old Spice's Interactive Banner Ads
  • Los Angeles Dodgers "My Town" Billboard Activation Tactics
  • The Oklahoma City Thunder's Corporate Partnerships Website
  • The Essential Guide to Grassroots Sports and Social Media
  • September 2010 Rising Stars
  • Official Redskins Nation Foursquare Badge
  • Activ8Social's Reggie Bush's #RedZones Promotion
  • Insights about the 2010 FIBA World Championship
  • A Close Look at The New Meadowlands Stadium
  • Southwest Airlines' Thought Starters
  • Fresh New, Creative Ideas from the Idea Box

Click here to check out the September 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

 

If you enjoyed the September 2010 Issue, you may also be interested in:

Partnership Activation - March 2010 Newsletter

/

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new March 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

This month's newsletter features a collection of insights, including:

  • Store Challenges
  • Insights Into Using Crowdsourcing in Sports
  • Carlsberg Lets Fans Give Their Best Pep Talk
  • Selling Signage for International Stars
  • Details on the Top 50 Sports Business Blogs
  • The March 2010 Recipients of the Partnership Activation Rising Stars Program
  • Sports Social Media Watch - World Class Moustaches
  • Activation Tactics from the 2010 Vancouver Olympic Games
  • 2010 F1 Gulf Air Bahrain Grand Prix
  • Ways to Leverage a Dr. Pepper Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the March 2010 Issue now... and don't forget to pass it along to some friends!

  

Applying Great Marketing Ideas to Sports...

/

Are you looking to add an element of creativity to your venue? Are you looking for new ways to drive brand awareness?

Here are five (5) examples of great marketing ideas that can have legs in the sports marketplace:

IDEA: Ikea showcased one of its store's main staircase as a chest of drawers filled with a variety of clothing in a neatly organized manner.

APPLICATION: Teams can benchmark this idea and use a staircase within their venue to showcase drawers of their newest apparel that fans can purchase in the team shop (jersey's, men's/women's gear, apparel for children, etc.). Consider tying in a retail/apparel partner to really make it an impactful piece for fans (and minimize costs).

IDEA: The Seattle Cancer Care Alliance created a captivating online piece where cancer survivors shared the moment when they found out they had cancer. The piece received a tremendous amount of exposure due to its extremely personable nature (where viewers could click on a user's picture and hear their story).

APPLICATION: Teams can create and feature a similar slideshow of season ticket holders/alumni donors sharing their stories (of when they received their tickets for the season in the mail, their reaction when the team clinched the playoffs, how they celebrated a championship/draft choice, etc.). Organizations can feature the slideshow as an intro page to the team home page where viewers can personally click on the pictures of individual season ticket holders to hear their story (teams can mix in players, personnel, cheerleaders, etc.). 

IDEA: Volkswagen brought a piece of text to life by simply underlining key words in the advertising message that are directed as key words the reader should focus on. After reading the passage, the reader will find that the underlined words they devoted their attention to actually combine to form a compelling statement.  

APPLICATION: Teams can work to bring their print messaging (either in gameday program ads or online articles) to life simply by adding an element of surprise. If organizations realize that the majority of fans will simply ignore the "Rules of the Game" or other features in game day programs, use a little creativity to turn these sections into enticing reads (that will hopefully drive sponsors to want to integrate their messages).

IDEA: Fisch Franke and Publicis teamed up in 2009 to create an award-winning outdoor messaging campaign that featured live fish swimming in an outdoor bus stop display space. The campaign helped the restaurant sell in its claim that it offered the fish fresh as can be.

APPLICATION: Fishing tournaments (FLW Outdoor, Bass Fishing Tournaments) and sports organizations with an oceanic thematic (fish, sharks, etc.) can create impactful branding displays in high traffic areas (downtown, near the stadium) by featuring live animals in an ad. The live demonstration can help a team sell into consumers that there is nothing like seeing a game live.

IDEA: Vaude Outdoor Equipment turned to the wings of airplanes to create an impactful messaging campaign that would resonate with airplane passengers. The outdoor apparel company featured an illustration of a climber hanging on to the wing for dear lfie (with a claim that Vaude makes Equipment for Extreme Conditions)

APPLICATION: Edgy brands like Red Bull ("gives you wings") and Mountain Dew (who are prevalent in the extreme/action sports space) can feature similar impactful campaigns on the wings of airplanes (if done in a tasteful manner that does not encourage fliers to attempt to try). Teams looking for new ways to leverage airline partners can also look to the wings as available space to feature mascot branding, etc.