The Spring 2013 Partnership Activation Newsletter

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Welcome to the Spring 2013 Partnership Activation Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Click here to purchase the Spring 2013 Partnership Activation Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc:http://bit.ly/17f3ott

This month's newsletter features a collection of insights, including:

  • The Dallas Mavericks Augmented Reality Efforts
  • 20 Great Sites to Frequent for Insights and Information
  • Structuring Your Organization for the Future (Content)
  • 10+ Video Series Your Organization Should Be Creating
  • Navigate Research - Industry Spotlight (The Value of the Referee Patch)
  • Nike's Real-Time Marketing Efforts During the Final Four
  • Paddy Power Heckles EPL Substitutes
  •  Unibet Delivers Big for Charity
  • Geofencing
  • Coca-Cola Celebrates the Final Four in Style
  • The Launch of the Ref Cam
  • Grasshopper Zurich Thinks Outside the Box
  • 10 #SportsBiz Topics Worth Keeping an Eye On
  • SMU's Sport Management Graduate Program
  • Creativity in the Sports Marketplace
  • April 2013 Partnership Activation Rising Stars
  • Social Media Spotlight - #WeAreUK
  • adidas Goes All-In to Provide Fans with Insider Access
  • A Close Look at the 2013 Final Four
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 25+ Ways to Leverage Hair Salon Partners
  • What's Hot in Mobile, Social, and Local
  • adidas Lets Fans Posterize
  • Partnership Activation Grab Bag
  • Branded Entertainment At Its Finest
  • Idea Box

Click here to check out the Spring 2013 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

Summer 2012 Partnership Activation 2.0 Newsletter

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Welcome to the Summer 2012 Partnership Activation 2.0 Newsletter! I apologize for the brief hiatus of ongoing content but am truly excited to share with you this quarter's newsletter.

Click here to purchase the Summer 2012 Partnership Activation 2.0 Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/NdYwMm

This month's newsletter features a collection of insights, including:

  • A Look at Paddy Power's Ambush Marketing Tactics around UEFA EURO 2012
  • Navigate Research - Industry Spotlight on The Value of a Social Fanbase
  • A Look at How Teams Are Using Projection Display Technology
  • 10 Ways Teams Can Leverage Instagram
  • adidas Speaks to Fans As Owners in Latest Cricket Spot
  • Red Bull's Golf Skee Ball Challenge
  • Property to Keep an Eye On: Jersey Watch
  • The Philadelphia Flyers' FLYERBOT
  • The Tampa Bay Lightning Let Fans Make Noise
  • Sports Illustrated Sheds Golf in a New Light
  • Hot Off the Press: Nielsen Sports Insights
  • Creativity in the Sports Marketplace
  • July 2012 Partnership Activation Rising Stars
  • Social Media Spotlight: Team Infographics
  • 10 Ways to Create New Experiences / Inventory Around the Draft
  • A Close Look at UEFA EURO 2012
  • 5 #SportsBiz Twitter Handles to Follow
  • 30+ Ways to Activate Casino Partners
  • Delta's Touch the Future of Travel Display at MSG
  • Nike's Twitter RSVP Platform
  • Sports... Like You've Never Seen it Before
  • Partnership Activation Grab Bag
  • 4 Ways to Help Sponsors Escape the Clutter on Game Day
  • Idea Box

Click here to purchase the Summer 2012 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

SportsPro and the Ivy Sports Symposium Honor Sports Business Leaders Under 30

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Partnership Activation Readers,

Please take a moment to nominate one of our Rising Stars for a new "10 NEXT" initiative formed by SportsPro Magazine and the Ivy Sports Symposium that aims to recognize the next generation of sports industry leaders (under the age of 30) from around the world who will shape the business in the coming decades.

Please Nominate One of the Rising Stars Now!

Partnership Activation Rising Stars / 10 NEXT Nomination Form

SportsPro Magazine and the Ivy Sports Symposium have teamed up to create the "10 NEXT", an award that aims to recognize the ten stars of the sports business industry under the age of 30 that have achieved a level of success that is truly rare at such a young age. Those chosen will be honored as the inaugural Ivy Sports Symposium-SportsPro 10 NEXT class.

SportsPro and the Ivy Sports Symposium seek nominations for the 10 NEXT Class of 2011, and nominees will face a comprehensive judging process. Those individuals selected will be profiled in an upcoming edition of SportsPro magazine as well as on the SportsPro website. In addition, their achievements will be celebrated during the exclusive 10 NEXT Luncheon at the 2011 Ivy Sports Symposium on Friday 18th November in Philadelphia, USA.

To nominate an individual for inclusion in the 2011 Ivy Sports Symposium-SportsPro 10 NEXT Class, please click here and take a few minutes to fill out a nomination form for a qualified individual.  

A few details:

1. Nominees must be under the age of 30 as of 1st December 2011.

2. The nomination deadline is 10th October 2011, midnight BST (British Summer Time).

3. Self nominations will not be accepted.

4. Only nominations submitted to SportsPro using this nomination form will be considered.

5. Supporting materials are not mandatory, but may aid in the judging process. Email supporting materials to 10next@sportspromedia.com. 

August 2011 Partnership Activation 2.0 Newsletter

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Welcome to the August 2011 Partnership Activation 2.0 Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter. I appreciate your patience this month with the slight delay!

Here is a link to the August 2011 Partnership Activation 2.0 Newsletter.

The coolest thing in this month's newsletter is Manchester City's unique collaboration with Liam Gallagher and the band Beady Eye ... I HIGHLY recommend you check it out!

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/nvvfSu

This month's newsletter features a collection of insights, including:

  • A List of NFL Training Camp Sponsors
  • The Captain Morgan Sky Bar
  • Toyota's "Mark & Me" Website
  • The New York Giants Historical Wiki
  • The Bills Backers Map
  • Navigate Marketing Industry Spotlight on Nike Logo Valuations and Analysis
  • Manchester City FC's Partnership with Liam Gallagher
  • Virgin America's #FlyTheBeard Promotion
  • Newcastle's Trapped in a Schooner Display
  • The SGI Weekly Intelligence
  • The August 2011 Partnership Activation Rising Stars
  • CanesAllAccess
  • Ways to Drive Fan Engagement on Facebook
  • A Close Look at Copa America 2011
  • Retail Thought Starters
  • Liverpool and adidas' Home Away From Home Events
  • Manchester United's Tour Treasures

Click here to check out the August 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing. 


March 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the March 2011 Partnership Activation Newsletter for $7.99.

If you have a moment, we woulld really appreciate it if you would share the newsletter with friends and colleagues in the industry via email, Twitter, LinkedIn, and/or your personal blog using this shortened URL - http://bit.ly/fwpr2S.

This month's newsletter features a collection of insights, including:

  • State Farm Territorial Cup Series
  • Creative Tactics From Across Minor League Baseball
  • Industry Watch: Panoramic Fan Cams
  • Crowd Flash Mobs
  • Year of the Beard Campaigns
  • Personalized Field Boards
  • Marketing Activity Around the 2011 NCAA Men's Basketball Tournament
  • Range Rover's Wireframe Campaign
  • Dimensional Innovations
  • The Migala Report Re-Launched
  • Creativity in the Sports Marketplace
  • March 2011 Partnership Activation Rising Stars
  • Colorado Rapids' Ambush Marketing Tactics
  • The Trenton Thunder's "Tweet Your Seat" Campaign
  • A Look at the 2011 NBA All-Star Game Festivities
  • 5 #SportsBiz Professionals You Must Follow on Twitter
  • Activation and Branding at the 2011 Daytona 500
  • 3 Terrific Concepts From The Idea Box

Click here to purchase the March 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

August 2010 Partnership Activation 2.0 Newsletter

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Thank you for your continued interest in Partnership Activation. Click here to check out the new August 2010 Partnership Activation 2.0 monthly newsletter.

Thanks to our friends at adidas Eyewear, if you pass along the August 2010 Newsletter to a friend or colleague in the industry and they submit a sponsorship/marketing "best practice" that is selected to be featured in the September Newsletter, you BOTH can win a FREE pair of adidas Eyewear!  

Pass along the newsletter and send in your "best practice" submissions to newsletter@partnershipactivation.com! Only (1) winning duo will be selected! In the meantime, check out the great adidas Eyewear styles that you could win here: http://www.adidas.com/us/eyewear.

This month's newsletter features a collection of insights, including:

  • Marketing Hometown Pride
  • 20 Top Sports Graduate Programs to Consider
  • Creative Promotional/Engagement Tactics from the Barclays Premier League
  • 2010 NFL Training Camp Title Sponsorship Breakdown
  • In-Venue Baseball Destinations
  • A Look At SportsAgentBlog.com
  • August 2010 Partnership Activation Rising Stars
  • Thermopylae Drives Mobile Fan Engagement
  • The Singapore Youth Olympic Games
  • Maker's Mark Thought Starters
  • New Idea Box Insights

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the August 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

 

If you enjoyed the August 2010 Issue, you may also be interested in:

Partnership Activation - March 2010 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new March 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

This month's newsletter features a collection of insights, including:

  • Store Challenges
  • Insights Into Using Crowdsourcing in Sports
  • Carlsberg Lets Fans Give Their Best Pep Talk
  • Selling Signage for International Stars
  • Details on the Top 50 Sports Business Blogs
  • The March 2010 Recipients of the Partnership Activation Rising Stars Program
  • Sports Social Media Watch - World Class Moustaches
  • Activation Tactics from the 2010 Vancouver Olympic Games
  • 2010 F1 Gulf Air Bahrain Grand Prix
  • Ways to Leverage a Dr. Pepper Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the March 2010 Issue now... and don't forget to pass it along to some friends!

  

Partnership Activation 2.0 - December Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the December 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to friends as a FREE holiday gift.

This month's newsletter features a collection of insights, including:

  • Custom Music Videos
  • The Best Utilization of Twitter in College Athletics
  • Hosting Events in Nontraditional Venues
  • Charlotte Checkers Partnership Spotlight
  • Details on SportBusiness Newslines
  • The December Recipients of the Partnership Activation Rising Stars Program
  • 2010 World Cup
  • Ways to Leverage a Taco Bell Partnership
  • Creative Activation Tactics

Check out the December 2009 Issue now... and don't forget to pass it along to some friends!