The Spring 2013 Partnership Activation Newsletter

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Welcome to the Spring 2013 Partnership Activation Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Click here to purchase the Spring 2013 Partnership Activation Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc:http://bit.ly/17f3ott

This month's newsletter features a collection of insights, including:

  • The Dallas Mavericks Augmented Reality Efforts
  • 20 Great Sites to Frequent for Insights and Information
  • Structuring Your Organization for the Future (Content)
  • 10+ Video Series Your Organization Should Be Creating
  • Navigate Research - Industry Spotlight (The Value of the Referee Patch)
  • Nike's Real-Time Marketing Efforts During the Final Four
  • Paddy Power Heckles EPL Substitutes
  •  Unibet Delivers Big for Charity
  • Geofencing
  • Coca-Cola Celebrates the Final Four in Style
  • The Launch of the Ref Cam
  • Grasshopper Zurich Thinks Outside the Box
  • 10 #SportsBiz Topics Worth Keeping an Eye On
  • SMU's Sport Management Graduate Program
  • Creativity in the Sports Marketplace
  • April 2013 Partnership Activation Rising Stars
  • Social Media Spotlight - #WeAreUK
  • adidas Goes All-In to Provide Fans with Insider Access
  • A Close Look at the 2013 Final Four
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 25+ Ways to Leverage Hair Salon Partners
  • What's Hot in Mobile, Social, and Local
  • adidas Lets Fans Posterize
  • Partnership Activation Grab Bag
  • Branded Entertainment At Its Finest
  • Idea Box

Click here to check out the Spring 2013 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

Spring 2012 Partnership Activation Newsletter

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Welcome to the Spring 2012 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the Spring 2012 Partnership Activation Newsletter for $7.99. 

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/GGZCtk

This month's newsletter features a collection of insights, including:

  • 10 Tips for Activation Success
  • Heineken Capitalizes on Fan Shock Value
  • Trend Watch: Pre-Game Sponsorships
  • Navigate Research: Effective Sponsorship and Fan Research Webinar
  • Industry Watch: Sport is Fantastic
  • 5 Ways Sports Teams Can Leverage Pinterest to Visually Engage Fans
  • FanBridge
  • Labatt Celebrates Sabres Greats in Style
  • Steph Curry Turns to Twitter for a Game of H-O-R-S-E
  • Coca-Cola Turns a Suite Into A Dormitory For Fans
  • Ways to Leverage Music, Resort, and Theme Park Partners
  • Hot Off the Press: Sport Business' Frontloaded
  • Creativity In the Sports Marketplace
  • The March 2012 Partnership Activation Rising Stars
  • XFINITY Presents: The Ultimate Sports Social Media Job
  • 10 Tips to Drive Incremental Value From Your Partnerships
  • A Close Look at the 2011 F1 Abu Dhabi Fanzone
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 30+ Activation Ideas For Leveraging Financial Partners
  • Going Grassroots To Promote Pet Partners
  • Carlsberg Celebrates Its Naming Rights with a Smashing Success
  • Examples of Video Projection Mapping in Sports

Click here to purchase the Spring 2012 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

November 2011 Partnership Activation Newsletter

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Welcome to the November 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the November 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/tKW46y

This month's newsletter features a collection of insights, including:

  • 20 Digital/Social Platforms to Utilize in 2012
  • The Baylor Bold Rewards Program
  • 7 Key Insights from the World of Sports Media & Technology
  • The 2012 National Sports Forum
  • The Emergence of Social TV
  • Asics' Run with Ryan Campaign
  • Long Beach State's "Like Us" Campaign
  • Betfair's QR Cuts Initiative with Bromley FC
  • ESPN UK's New Soccer Augmented Reality Feature
  • The University of Michigan's Jet Pack Delivery
  • Contrex's Cycling Initiative
  • A Look at BeerToasts.com
  • The November 2011 Partnership Activation Rising Stars
  • The Phoenix Suns' Top Facebook Fans App
  • Tailgate Lot Activation
  • A Close Look at Preparations for the 2012 London Olympic Games
  • 50 Ways to Leverage Automobile Partners In-Venue
  • Five #SportsBiz Profiles You Must Follow
  • Manchester United's Tribute to Sir Alex Ferguson
  • The Winnipeg Jets Deliver a Truly Exclusive Corporate Partner Experience
  • ING's Pop-Up Finish Line Displays
  • The Montreal Canadiens Celebrate Team History
  • Betfair Lets Fans Skydive While Betting on Soccer
  • Four Ways to Take Your Kids Club Efforts To New Heights
  • Idea Box

Click here to purchase the November 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

October 2011 Partnership Activation Newsletter

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Welcome to the October 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the October 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/rmRwRk

This month's newsletter features a collection of insights, including:

  • A List of the Top Paid Global Athletes in 2011
  • SportShadow.com
  • Adidas' New Marathon Face Cam
  • Best Practices from the National Hockey League
  • The Tampa Bay Lightning's New Microchip Technology
  • Navigate Marketing Spotlight: The Impact of Conference Movement on College Sponsorships
  • Adidas' New UEFA Ultimate Access Campaign
  • Heineken Starvision
  • Tottenham Hotspur's New Augmented Reality Offerings
  • Iowa State's Social Billboard Campaign
  • BMW Mini's London 2012 Olympics PR Stunt
  • Activ8Social's #Sports Newsletter
  • Creativity in the Sports Marketplace
  • October 2011 Partnership Activation Rising Stars
  • Mastercard's Witnessing History Social Media Campaign
  • Creating Powerful Marketing Messages Using Statistics
  • A Close Look at the 2011 MLB Playoffs
  • 5 #SportsBiz Twitter Handles You Must Follow
  • The NFL's Breast Cancer Awareness Efforts
  • Manchester City FC's Family Zone Activation
  • The Portland Timbers' 2012 Fan Draft
  • Women and Kids Invade Istanbul Soccer
  • The Tampa Bay Lightning Use Coils to Create Lightning In-Arena
  • Audi Lets Fans See What Life of a Le Mans Driver Is Like
  • Creatively Using Time Lapses in Sports
  • The Throwable Panoramic Ball

Click here to purchase the October 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Endesa Leverages Title Partnership with a Game at Its Corporate Headquarters

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It's become very interesting to see how brands across the globe are leveraging their title partnerships in new, innovative ways.

In Spain, an International utility company named Endesa recently signed on as a title partner of a premier Spanish Pro Basketball League. To celebrate the partnership, Endesa built a basketball court inside their corporate headquarters and organized a game featuring some of the league's star players, cheerleaders, music, and live entertainment. Over 1,000 people enjoyed the live basketball game, which was played in the mail hall of Endesa's company headquarters in Spain.

Players were also invited to tour Endesa's facilities and have an opportunity to meet with 57 accredited media companies that were on hand for the event. Endesa's unique celebration served as a unique way to generate buzz around it's title partnership of the Spanish Pro Basketball League, which will be called "Liga Endesa", and demonstrate that it's fully engrained and committed to the sport.

A special thanks to Jean-Paul Forsans for bringing this terrific initiative to my attention. Please take a moment to join his "Brands and Sports" group on LinkedIn, which is dedicated to sharing best practices and innovative ideas in the world of sports!

Check out a video of the action below as well:

Presentación de las estrellas de la Liga Endesa.

September 2011 Partnership Activation 2.0 Newsletter

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Welcome to the September 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the September 2011 Partnership Activation Newsletter for $7.99.

The coolest thing in this month's newsletter is the Nike Film Room... I HIGHLY recommend you check it out!

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/opnJZs

 This month's newsletter features a collection of insights, including:

  • A List of 10+ College Rivalry Sponsors
  • LSU's new Microbrew - Bandit Blonde
  • Best Practices from Formula 1
  • The State Farm Territorial Cup Series
  • Chelsea FC TV
  • Heineken's OOH Billboard Displays
  • ESPN UK's Billboard Twitter Engagement
  • Major League Soccer's Fathers Day Twitter Contest
  • Vitaminwater's "Are You Nash Enough?" Campaign
  • Sport Teams and Social Impact
  • Creativity in the Sports Marketplace
  • September 2011 Partnership Activation Rising Stars
  • Using Foursquare to Support the Local Community
  • "Going Big" With Your Activation
  • A Close Look at the 2011 Rugby World Cup
  • 5 #SportsBiz Twitter Handles You Must Follow
  • Create Ways to Generate Awareness in Tennis
  • The Nike Film Room
  • The Denver Broncos' Corporate Partner Pick 'Em Challenge
  • Adidas Calls on Dwight Howard to Dunk on a Giraffe
  • Red Bull Gives Surfing a New Viewpoint with Flares
  • Five Non-Traditional Ways to Leverage QR Codes in Sports

Click here to purchase the September 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

July 2011 Partnership Activation Newsletter

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Welcome to the July 2011 Partnership Activation Newsletter! I really appreciate your continued interest and support and think that you are going to really enjoy this month's newsletter.

Click here to purchase the July 2011 Partnership Activation Newsletter for $7.99.

The coolest thing in this month's newsletter is the Red Bull Hare Scramble video... I HIGHLY recommend you check it out!

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/on6seF

 This month's newsletter features a collection of insights, including:

  • Gila River Casino's KaChingKo
  • 10 Building Blocks To Help You Become Everything You Can Be
  • Eyes on the Industry: Australian Football League
  • Navigate Marketing Spotlight: 5 Questions With Mark Friederich
  • Using Augmented Reality to Engage Fans
  • Drive Merchandise with Virtual Stores
  • Leverage Airspace on Gameday to Engage Fans
  • LG Uses a Unique Rugby Branding Play to Wash Away the Competition
  • Continental Tire Displays The Cage
  • IBM Uses Sponsorship Technology to Engage Airport Travelers
  • The Sport Industry Daily
  • Creativity In the Sports Marketplace
  • July 2011 Partnership Activation Rising Stars
  • NACMA Spotlight
  • A Close Look at Creative Marketing in Major League Baseball
  • Creative Tactics From the 2011 College World Series
  • The Cincinnati Reds' Dusty Days
  • Showtime Delivers a Unique Foursquare Vending Experience
  • Idea Box

Click here to purchase the July 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

June 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the June 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/kEwld3

This month's newsletter features a collection of insights, including:

  • Ford Focus Cam
  • A List of Official Partners and Suppliers of the 2011 French Open
  • Creative Tactics From Across Major League Baseball
  • Manchester City FC's Lift The FA Cup Initiative
  • Trinity Displays
  • Nike's People's Republic of Corinthians
  • The Mercedes-Benz Performance Center
  • The Durex Guerrilla Marketing Soccer Campaign
  • The Vodafone Recharge Truck
  • Enticing Fans with QR Code Prizing
  • The Cynopsis Sports Newsletter
  • June 2011 Partnership Activation Rising Stars
  • Major League Soccer's National Sales Center
  • Mountain Dew's Pinball Machine Skate Park
  • Ole Miss Athletics' "100 Things in 100 Days" Campaign
  • A Close Look at the 2011 NHL Stanley Cup Finals
  • A Look at the 2011 UEFA Champions League Finals
  • Adidas' "Football Paintball" Initiative
  • Red Bull USA's Cubed Pipe
  • Sports Like You've Never Seen It Before
  • Idea Box 

Click here to purchase the June 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

April 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the April 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/hY1cGj

This month's newsletter features a collection of insights, including:

  • Virtual Advertising
  • Brands with a Presence at Bracket Town in 2011
  • Creative Sports Business Tactics from the Barclays Premier League
  • Activation Tactic of the Month: Hooters' Spring Training Activation
  • Conxeo / PropertyPort
  • Great Sports Marketing Tactics in the News
  • SportsPro Magazine
  • Creativity in the Sports Marketplace
  • April 2011 Partnership Activation Rising Stars
  • Ticketing Watch - St. Louis Cardinals
  • Social Media Watch - Cleveland Indians
  • The 2011 Powerade Jam Fest
  • 5 #SportsBiz Professionals You Must Follow on Twitter
  • Activation and Branding from the 2011 Final Four
  • The 2011 Cricket World Cup... At a Glance
  • Technology That May Soon Save You Money On Staffing Expenses
  • Major League Soccer... Like You've Never Seen It Before
  • Idea Box

Click here to purchase the April 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

March 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the March 2011 Partnership Activation Newsletter for $7.99.

If you have a moment, we woulld really appreciate it if you would share the newsletter with friends and colleagues in the industry via email, Twitter, LinkedIn, and/or your personal blog using this shortened URL - http://bit.ly/fwpr2S.

This month's newsletter features a collection of insights, including:

  • State Farm Territorial Cup Series
  • Creative Tactics From Across Minor League Baseball
  • Industry Watch: Panoramic Fan Cams
  • Crowd Flash Mobs
  • Year of the Beard Campaigns
  • Personalized Field Boards
  • Marketing Activity Around the 2011 NCAA Men's Basketball Tournament
  • Range Rover's Wireframe Campaign
  • Dimensional Innovations
  • The Migala Report Re-Launched
  • Creativity in the Sports Marketplace
  • March 2011 Partnership Activation Rising Stars
  • Colorado Rapids' Ambush Marketing Tactics
  • The Trenton Thunder's "Tweet Your Seat" Campaign
  • A Look at the 2011 NBA All-Star Game Festivities
  • 5 #SportsBiz Professionals You Must Follow on Twitter
  • Activation and Branding at the 2011 Daytona 500
  • 3 Terrific Concepts From The Idea Box

Click here to purchase the March 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

February 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the Fall 2011 Partnership Activation Newsletter for $7.99.

This month's newsletter features a collection of insights, including:

  • Innovative Recycling Kiosks
  • Creative Promotional Tactics From Across the NBA
  • Navigate Marketing Industry Spotlight: Camera-Visible Signage
  • Three Things You Need to See: Reality Touchscreens, Interactive Architectural Mapping, Helmet Cams
  • Engaging Fans Via Facebook Fan Night Promotions and Social Media Days
  • Kia Leverages Media Buys with Augmented Reality
  • Nouveau Jour Activates Orange's Sponsorship of the RBS 6 Nations Rugby Tournament
  • The Deloitte Football Money League Report
  • Creativity in the Sports Marketplace
  • February 2011 Partnership Activation Rising Stars
  • Visa Canada's Hockey Love Hurts Campaign
  • The Charlotte Bobcats' Social Network Challenge
  • A Close Look at the 2011 NHL All-Star Weekend
  • Five (5) People You Must Follow on #SportsBiz
  • Creative Tactics From Super Bowl XLV
  • Creative Messaging Campaigns
  • Puma's After Hours Athlete Campaign
  • Leveraging Pet Partnerships With "Pup Rallies"

Click here to purchase the February 2011 Partnership Activation Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

December 2010 Partnership Activation 2.0 Newsletter

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Happy Holidays from Partnership Activation! Thank you for coming to check out the December Issue of the Partnership Activation 2.0 Newsletter. After checking out the newsletter/site, I hope you have some time available to spend with family and friends, for that is the most important thing in life.

As 2010 comes to a close, I am truly excited to share this month's newsletter with you. It is pretty amazing that we are coming up on the 30th Issue of the Partnership Activation 2.0 Newsletter. I want to say thank you for all your support, especially to those of you who have shared it with friends and colleagues on numerous occasions via email, Twitter, Facebook, LinkedIn, word of mouth, etc.

This month's newsletter features a collection of insights, including:

  • The Nike Vault - Los Angeles
  • Creative Promotional Tactics From Across the NHL
  • Sports Authority Leverages Social Media to Engage Shoppers on Black Friday
  • Leveraging Signage in New Ways
  • Explore Engage's Augmented Reality Experiences
  • Hot Off the Press: Sponsorship Mag
  • Creativity In the Sports Marketplace
  • December 2010 Partnership Activation Rising Stars
  • Social Media Watch: Panthers Purrsuit
  • A Close Look at Fan Engagement at the Consol Energy Center
  • International Sports Business Watch: The 98th Grey Cup
  • 5 #SportsBiz People You Must Follow On Twitter
  • Ways to Leverage the Holidays
  • Creativity From the Idea Box

Click here to check out the December 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

November 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the November 2010 Partnership Activation 2.0 Newsletter and hope that you all have a wonderful Thanksgiving with your friends and family.

Thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

  • Nike Capitalizes on Live Moments
  • Creative Promotional Tactics from Across the NBA
  • Sports Properties Leveraging QR Codes to Deliver New Content for Fans
  • Professional Bull Riders' Partnership Tactics
  • The Dallas Mavericks' YouTube Channel
  • Creativity in the Sports Marketplace
  • A Look at the November 2010 Partnership Activation Rising Stars
  • UTEP's "Orange-out" Week
  • Incorporating Social Media in the GameDay Experience
  • Activation at the Allstate Wrigleyville Classic
  • The NFL International Series
  • The Abu Dhabi Formula 1 FanZone
  • Creative Activation Tactics
  • Unique Ways to Leverage Johnny Walker as a Corporate Partner

Click here to check out the November 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

October 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new October 2010 Partnership Activation 2.0 Newsletter.

I am truly excited about the content featured in this month's newsletter. I want to thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

  • The Fist Pump Cam
  • Creative Promotional Tactics from Across the NFL
  • Special Vehicles to Leverage Athlete Endorsers
  • St. Louis Rams' Green Week
  • The Leverage Daily Buzz
  • A Look at the October 2010 Partnership Activation Rising Stars
  • Brands Doing an Effective Job Leveraging Athlete Endorsers
  • College Music Videos (I Love My Ducks / Teach Me How To Bucky)
  • Versus' New Outdoor NHL Campaign
  • 2010 Ryder Cup Insights
  • Creative Activation Tactics
  • The Coors Light Beer Box
  • Unique Ways to Leverage Pizza Companies as Partners

Click here to check out the October 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

One side note for this month, I encourage you to consider attending the 5th Annual Ivy Sports Symposium on Friday, November 19th in Princeton, NJ. The event, which costs $50 for students, $150 for alumni, and $200 for industry professionals, is truly one of the best sports conferences in the United States!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

September 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new September 2010 Partnership Activation 2.0 Newsletter.

I hope you enjoy all of the great content included in this month's issue and want to thank you for your support and willingness to help spread the word about Partnership Activation amongst your friends and colleagues in the industry.

This month's newsletter features a collection of insights, including:

  • Red Bull's NASCAR Taxi
  • Creative Sponsorship/Marketing Tactics from the Barclays Premier League
  • Old Spice's Interactive Banner Ads
  • Los Angeles Dodgers "My Town" Billboard Activation Tactics
  • The Oklahoma City Thunder's Corporate Partnerships Website
  • The Essential Guide to Grassroots Sports and Social Media
  • September 2010 Rising Stars
  • Official Redskins Nation Foursquare Badge
  • Activ8Social's Reggie Bush's #RedZones Promotion
  • Insights about the 2010 FIBA World Championship
  • A Close Look at The New Meadowlands Stadium
  • Southwest Airlines' Thought Starters
  • Fresh New, Creative Ideas from the Idea Box

Click here to check out the September 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

 

If you enjoyed the September 2010 Issue, you may also be interested in:

July 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming here to check out the July 2010 Partnership Activation 2.0 newsletter. As you tune in to Major League Baseball games, the NFL preseason, and other sporting events, please feel free to send along any sponsorship/marketing best practices and unique activation tactics that happen to catch your eye.

Click here to check out the new July 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

  • Player / Alumni Challenges (Highlighted by the Herbal Magic Weight Loss Cup)
  • Miller Lite's Recent "Ray for a Day" Initiative
  • Facebook-Themed Scoreboard Features
  • World Cup Activation and Branding
  • Xtreme Insight's World Cup 2010 Wrap Report
  • Creativity in the Sports Marketplace
  • July 2010 Partnership Activation Rising Stars
  • Sports Technology Watch
  • Facts and Insights About the the 2010 Wimbledon Championships
  • Creative Ways to Leverage Dunkin' Donuts
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the July 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

 

If you enjoyed the July 2010 Issue, you may also be interested in:

June 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming here to check out the June 2010 Partnership Activation 2.0 newsletter. I promise that there will be no mentions of vuvuzelas as best practices this month. As you tune in to some incredible sports coverage this weekend (World Cup, Wimbledon, etc.), please feel free to send along any unique activation tactics that may catch your eye.

Click here to check out the new June 2010 Partnership Activation 2.0 monthly newsletter. This month I would love to hear your feedback. Please feel free to share your thoughts by emailing me at bgainor@partnershipactivation.com.

This month's newsletter features a collection of insights, including:

  • Innovative Mobile Tours
  • Ten Sports Business Trends to Keep an Eye On
  • Leveraging the World Cup
  • The Heineken Stadium of Stars
  • World Cup Activation and Branding
  • The Ohio University Professional Master of Sports Administration Program
  • Creativity in the Sports Marketplace
  • June 2010 Partnership Activation Rising Stars
  • A Compilation of the 2009-2010 Partnership Activation Rising Stars
  • Sports Social Media Watch
  • Facts and Insights About the 2010 French Open
  • Creative Ways to Leverage Trading Card Partners
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the June 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month!

May 2010 Partnership Activation 2.0 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new May 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

This month's newsletter features a collection of insights, including:

  • Flash Mobs in Sports
  • CrowdWave Technology
  • Hyundai's World Cup Initiative
  • SF Giants' Flickr On-Field Photo Day
  • A Close Look At... The NHL Playoffs
  • NBA Digital Discipline Series
  • Creativity in the Sports Marketplace
  • May 2010 Partnership Activation Rising Stars
  • Insights on Stickybits
  • A Close Look At... The NBA Playoffs
  • UFC 112: Invincible
  • Lottery Partner Thought Starters
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the May 2010 Issue now... and don't forget to pass it along to some friends!

Partnership Activation - April 2010 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new April 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

  • Sports Murals
  • Insights Into the Dallas Mavericks' E-Cycling Initiatives
  • Coca-Cola Brings the World Cup Trophy to 86 Countries Worldwide
  • 3D Hockey Dasherboard Signage
  • Details on The Row Show
  • The April 2010 Recipients of the Partnership Activation Rising Stars Program
  • Sports Social Media Watch - Chad Ochocinco Goes Mobile
  • Activation Tactics from the 2010 Final Four and MLB Opening Day
  • The Hong Kong Sevens
  • Ways to Leverage a Bank of America Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the April 2010 Issue now... and if you like what you see, please vote for Partnership Activation as the Best Sports Business Blog of 2009 HERE.

Partnership Activation - March 2010 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new March 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

This month's newsletter features a collection of insights, including:

  • Store Challenges
  • Insights Into Using Crowdsourcing in Sports
  • Carlsberg Lets Fans Give Their Best Pep Talk
  • Selling Signage for International Stars
  • Details on the Top 50 Sports Business Blogs
  • The March 2010 Recipients of the Partnership Activation Rising Stars Program
  • Sports Social Media Watch - World Class Moustaches
  • Activation Tactics from the 2010 Vancouver Olympic Games
  • 2010 F1 Gulf Air Bahrain Grand Prix
  • Ways to Leverage a Dr. Pepper Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the March 2010 Issue now... and don't forget to pass it along to some friends!