The Winter 2014 Partnership Activation Newsletter

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Welcome back to Partnership Activation! 

I'm excited to share this quarter's newsletter, an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices from across the world. 

Click here to purchase the Winter 2014 Partnership Activation Newsletter for $7.99. 

Love the newsletter? Please take a moment to share it with your friends and colleagues via email and social media using this shortened URL: http://bit.ly/1d0h8sl

Also, please feel free to connect with me via Twitter (@BrianGainor), as I'd love to build an ongoing relationship.

Thanks, and enjoy! 

Brian

The Winter 2014 Partnership Activation Newsletter features a collection of topics, including:

  • Jersey Sponsorships (Inside)
  • 10+ Tips for Maximizing Your Productivity in 2014
  • Beacon Technology
  • Maximizing the Value of Social Media 
  • Using Humor in Promotions
  • Delivering 360 Degree Viewpoints
  • BMW - Winning Customers Over One Challenge at a Time
  • New Balance - Creating True Value for Loyalists
  • Mario Balotelli Making Headlines with Innovative Apparel Marketing
  • LED Retail Displays
  • Manchester City's Annual Santa Stroll Event
  • The Heineken Baseline After Party
  • PwC's Sports Outlook
  • The January 2014 Partnership Activation Rising Stars
  • The Golden State Warriors' #DubNation Night
  • Carlsberg's Activation Efforts
  • A Close Look at the 2014 NHL Winter Classic
  • 5 #SportsBiz Handles You Must Follow
  • 20+ C-Store Activation Ideas

The Summer 2013 Partnership Activation Newsletter

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Welcome to the Summer 2013 Partnership Activation Newsletter! Thank you for your continued interest in Partnership Activation, as I truly take pride in pulling together the creative ideas, solutions and strategies in each newsletter for you. 

Click here to purchase the Summer 2013 Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc:http://bit.ly/18tJpIv

This month's newsletter features a collection of insights, including:

  • Wimbledon's Big Data and Small Ads 
  • 10+ Must-See Ted Talks
  • Sports Content Insider - Presented by Freshwire
  • Navigate Research Spotlight: Mobile Video Likely to Make Big Strides in Sponsorship
  • The Portland Timbers' Spread the Love Campaign
  • Raycom Sports Leads the Way with ACC Game Graphics
  • Brand USA Reaches Fans Worldwide Via the World Baseball Classic
  • Wimbledon's Twitter Mirror
  • The SF Giants' @ Cafe
  • Hot Off the Press: Social Media in Sport Marketing
  • Creativity in the Sports Marketplace
  • July 2013 Partnership Activation Rising Stars
  • 5 Must-Follow #SportsBiz Handles on Twitter
  • 25+ Ways to Leverage Watch Partners
  • Paddy Power's Sky Tweets at the Ryder Cup
  • adidas' Rivalry Activation at the UEFA Champions League
  • A Close Look at the 2013 UEFA Champions League
  • StubHub's Innovative Stadium Activation
  • Pre-Season Marketing Ideas
  • The Partnership Activation Grab Bag
  • Branded Entertainment... At It's Finest

Click here to check out the Summer 2013 Partnership Activation Newsletter and connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the quarter!

Guest Editorial: Foosball by Mahou

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MG_Profile.png

Mark Gallo is a Field Media Manager for Anheuser-Busch in the Pacific Northwest. He develops, plans, and executes cross functional/platform media plans using designated brand strategies in conjunction with 30 independent AB wholesalers. Mark's expertise resides in media/sponsorship valuations, contract negotiations, and building relevant brand connections.

Follow Mark on Twitter at @guhlo and his official blog

here

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Recently, Budweiser executed a “Poolball” campaign that went viral and was deemed a huge success in Argentina with consumers. Sticking with bar games, Mahou & Madrid Table-Soccer Federation created an entire event revolved around “foosball.”Spain’s legacy with foosball is long and well documented. Mahou  partnered with two of the stars of Spanish football: Iker Casillas (Goalkeeper of Real Madrid) and David Villa (Striker of Barcelona)  to be the face of this campaign.

Mahou erected a large stadium resembling an actual foosball table where 96 teams (Evenly split to support each soccer star) competed to win tickets to an upcoming Real Madrid vs Barcelona, autographed merchandise, a party with the 2 stars  and much more. Mahou found a clever way to promote the intense in-country soccer club rivalry. Generating buzz is one thing that Mahou anticipated. Their ultimate goal is to make relevant connections with consumers who will describe the brand as their “favorite” and act accordingly.

Check out some videos of the Mahou foosball footprint below:

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Axe Creates a Jam Box To Engage Snowboard Enthusiasts with Music

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Axe recently leveraged its designation as an Official Partner of the 10th annual Mont Saint-Sauveur Ride Shakedown by partnering with Steel Space Productions to create an innovative activation footprint driven by music. Axe and Steel Space designed an "Axe Jam Box", an exclusive deejay booth that engaged fans with hip tunes and a variety of brand-centric games and prizes. Axe generated excitement within the footprint with music and a cool "Spin the Axe Bottle" game (1:03 of video below) that allowed participants to win a variety of prizes.

The Axe Jam Box was situated at the base of a mountain where thousands of fans awaited their favorite snowboarders and amateurs upon the completion of their runs on the slopes. Steel Space Productions is a unique vendor that creates unbelievable activation displays for clients out of reusable containers that can be customized in every way possible. The company's work is innovative and definitely worth a look.

Check out the video and pictures below of Axe's Jam Box activation below as well as additional details here:

April 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the April 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/hY1cGj

This month's newsletter features a collection of insights, including:

  • Virtual Advertising
  • Brands with a Presence at Bracket Town in 2011
  • Creative Sports Business Tactics from the Barclays Premier League
  • Activation Tactic of the Month: Hooters' Spring Training Activation
  • Conxeo / PropertyPort
  • Great Sports Marketing Tactics in the News
  • SportsPro Magazine
  • Creativity in the Sports Marketplace
  • April 2011 Partnership Activation Rising Stars
  • Ticketing Watch - St. Louis Cardinals
  • Social Media Watch - Cleveland Indians
  • The 2011 Powerade Jam Fest
  • 5 #SportsBiz Professionals You Must Follow on Twitter
  • Activation and Branding from the 2011 Final Four
  • The 2011 Cricket World Cup... At a Glance
  • Technology That May Soon Save You Money On Staffing Expenses
  • Major League Soccer... Like You've Never Seen It Before
  • Idea Box

Click here to purchase the April 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

March 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the March 2011 Partnership Activation Newsletter for $7.99.

If you have a moment, we woulld really appreciate it if you would share the newsletter with friends and colleagues in the industry via email, Twitter, LinkedIn, and/or your personal blog using this shortened URL - http://bit.ly/fwpr2S.

This month's newsletter features a collection of insights, including:

  • State Farm Territorial Cup Series
  • Creative Tactics From Across Minor League Baseball
  • Industry Watch: Panoramic Fan Cams
  • Crowd Flash Mobs
  • Year of the Beard Campaigns
  • Personalized Field Boards
  • Marketing Activity Around the 2011 NCAA Men's Basketball Tournament
  • Range Rover's Wireframe Campaign
  • Dimensional Innovations
  • The Migala Report Re-Launched
  • Creativity in the Sports Marketplace
  • March 2011 Partnership Activation Rising Stars
  • Colorado Rapids' Ambush Marketing Tactics
  • The Trenton Thunder's "Tweet Your Seat" Campaign
  • A Look at the 2011 NBA All-Star Game Festivities
  • 5 #SportsBiz Professionals You Must Follow on Twitter
  • Activation and Branding at the 2011 Daytona 500
  • 3 Terrific Concepts From The Idea Box

Click here to purchase the March 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

The 2011 NHL Heritage Classic - From a Fan's Perspective

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The National Hockey League recently treated fans to an incredible experience at the 2011 Heritage Classic. The outdoor hockey game, hosted at McMahon Stadium in Calgary, Alberta was a huge success - attracting 41,000+ fans and a plethora of Official Partners with extensive activation displays on-site.

Enclosed below is a terrific video that highlights the fan experience at the 2011 NHL Heritage Classic. As depicted in the video, fans enjoyed a complete hockey experience that included shooting competitions, youth hockey, street teams, beer gardens, giant inflatables, pre-game flyovers and fireworks, and music and entertainment.

Check it out now:

Here are two (2) additional videos for your enjoyment:

February 2011 Partnership Activation Newsletter

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Thank you for your continued interest in Partnership Activation.

Click here to purchase the Fall 2011 Partnership Activation Newsletter for $7.99.

This month's newsletter features a collection of insights, including:

  • Innovative Recycling Kiosks
  • Creative Promotional Tactics From Across the NBA
  • Navigate Marketing Industry Spotlight: Camera-Visible Signage
  • Three Things You Need to See: Reality Touchscreens, Interactive Architectural Mapping, Helmet Cams
  • Engaging Fans Via Facebook Fan Night Promotions and Social Media Days
  • Kia Leverages Media Buys with Augmented Reality
  • Nouveau Jour Activates Orange's Sponsorship of the RBS 6 Nations Rugby Tournament
  • The Deloitte Football Money League Report
  • Creativity in the Sports Marketplace
  • February 2011 Partnership Activation Rising Stars
  • Visa Canada's Hockey Love Hurts Campaign
  • The Charlotte Bobcats' Social Network Challenge
  • A Close Look at the 2011 NHL All-Star Weekend
  • Five (5) People You Must Follow on #SportsBiz
  • Creative Tactics From Super Bowl XLV
  • Creative Messaging Campaigns
  • Puma's After Hours Athlete Campaign
  • Leveraging Pet Partnerships With "Pup Rallies"

Click here to purchase the February 2011 Partnership Activation Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

January 2011 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out the January 2011 Issue of the Partnership Activation 2.0 Newsletter. After checking out the newsletter/site, I hope you have some time available to spend with family and friends, for that is the most important thing in life.

Let's make 2011 a great year! Thank you again for your interest in Partnership Activation and I look forward to having the opportunity to connect with you in the near future!

This month's newsletter features a collection of insights, including:

  • Marquette Athletics - BIGNOGGINS
  • Creative Promotional Tactics From Across College Athletics
  • Creating Concessions/Merchandise Apps that Benchmark the Carl's Jr. Happy Star Rewards
  • Synergy Events' Activation on Behalf of Reebok at the NHL Winter Classic
  • Hot Off the Press: Networking is a Contact Sport
  • Creativity in the Sports Marketplace
  • January 2011 Partnership Activation Rising Stars
  • Social Media Watch: Preseason/Post-Season SM Inventory
  • Brand Activation at the 2010 China Open
  • The Ashes Cricket Series
  • Three Things You Need to See: Word Lens, Interactive Digital Signage, and Multiple Dance Cams
  • Five #SportsBiz People You Must Follow on Twitter
  • Activation and Branding from the NHL Winter Classic
  • Creativity From the Idea Box

Click here to check out the January 2011 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing. 

November 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the November 2010 Partnership Activation 2.0 Newsletter and hope that you all have a wonderful Thanksgiving with your friends and family.

Thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

  • Nike Capitalizes on Live Moments
  • Creative Promotional Tactics from Across the NBA
  • Sports Properties Leveraging QR Codes to Deliver New Content for Fans
  • Professional Bull Riders' Partnership Tactics
  • The Dallas Mavericks' YouTube Channel
  • Creativity in the Sports Marketplace
  • A Look at the November 2010 Partnership Activation Rising Stars
  • UTEP's "Orange-out" Week
  • Incorporating Social Media in the GameDay Experience
  • Activation at the Allstate Wrigleyville Classic
  • The NFL International Series
  • The Abu Dhabi Formula 1 FanZone
  • Creative Activation Tactics
  • Unique Ways to Leverage Johnny Walker as a Corporate Partner

Click here to check out the November 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

October 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new October 2010 Partnership Activation 2.0 Newsletter.

I am truly excited about the content featured in this month's newsletter. I want to thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

  • The Fist Pump Cam
  • Creative Promotional Tactics from Across the NFL
  • Special Vehicles to Leverage Athlete Endorsers
  • St. Louis Rams' Green Week
  • The Leverage Daily Buzz
  • A Look at the October 2010 Partnership Activation Rising Stars
  • Brands Doing an Effective Job Leveraging Athlete Endorsers
  • College Music Videos (I Love My Ducks / Teach Me How To Bucky)
  • Versus' New Outdoor NHL Campaign
  • 2010 Ryder Cup Insights
  • Creative Activation Tactics
  • The Coors Light Beer Box
  • Unique Ways to Leverage Pizza Companies as Partners

Click here to check out the October 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

One side note for this month, I encourage you to consider attending the 5th Annual Ivy Sports Symposium on Friday, November 19th in Princeton, NJ. The event, which costs $50 for students, $150 for alumni, and $200 for industry professionals, is truly one of the best sports conferences in the United States!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

September 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new September 2010 Partnership Activation 2.0 Newsletter.

I hope you enjoy all of the great content included in this month's issue and want to thank you for your support and willingness to help spread the word about Partnership Activation amongst your friends and colleagues in the industry.

This month's newsletter features a collection of insights, including:

  • Red Bull's NASCAR Taxi
  • Creative Sponsorship/Marketing Tactics from the Barclays Premier League
  • Old Spice's Interactive Banner Ads
  • Los Angeles Dodgers "My Town" Billboard Activation Tactics
  • The Oklahoma City Thunder's Corporate Partnerships Website
  • The Essential Guide to Grassroots Sports and Social Media
  • September 2010 Rising Stars
  • Official Redskins Nation Foursquare Badge
  • Activ8Social's Reggie Bush's #RedZones Promotion
  • Insights about the 2010 FIBA World Championship
  • A Close Look at The New Meadowlands Stadium
  • Southwest Airlines' Thought Starters
  • Fresh New, Creative Ideas from the Idea Box

Click here to check out the September 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

 

If you enjoyed the September 2010 Issue, you may also be interested in:

Qdoba Tailgates in a Big Way at Seahawks Games

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As an Official Partner of the Seattle Seahawks, Qdoba Mexican Grill is offering fans in Seattle the chance to win a VIP 12th Fan Tailgate Party.

The ultimate game experience includes (4) Seahawks tickets and parking spots, exclusive access to the Qdoba VIP Tailgate Lounge (which included a private server) for (20) people, and a VIP area that features (3) flat screen televisions, an XBOX 360, comfortable seating, and more!

Fans looking to win the VIP 12th Fan Tailgate Party experience simply have to head to their local participating Qdoba location, swipe their Qdoba Card when purchasing an entree, and automatically be entered to win. Fans can also submit an entry online at QdobaTailgate.com for the chance to win the final Qdoba VIP tailgating party on January 2nd.

Check out a great video that captures the VIP 12th Fan Tailgate Party below - a truly unique experience that can be replicated at many stadiums across the country!

Click here for a collection of photos from Qdoba's first official tailgate at Qwest Field.

July 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming here to check out the July 2010 Partnership Activation 2.0 newsletter. As you tune in to Major League Baseball games, the NFL preseason, and other sporting events, please feel free to send along any sponsorship/marketing best practices and unique activation tactics that happen to catch your eye.

Click here to check out the new July 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

  • Player / Alumni Challenges (Highlighted by the Herbal Magic Weight Loss Cup)
  • Miller Lite's Recent "Ray for a Day" Initiative
  • Facebook-Themed Scoreboard Features
  • World Cup Activation and Branding
  • Xtreme Insight's World Cup 2010 Wrap Report
  • Creativity in the Sports Marketplace
  • July 2010 Partnership Activation Rising Stars
  • Sports Technology Watch
  • Facts and Insights About the the 2010 Wimbledon Championships
  • Creative Ways to Leverage Dunkin' Donuts
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the July 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

 

If you enjoyed the July 2010 Issue, you may also be interested in:

Partnership Activation - February 2010 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new February 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends at work.

This month's newsletter features a collection of insights, including:

  • Sidewalk Challenges
  • Insights Into Using Augmented Reality
  • 27th Annual IEG Sponsorship Conference
  • 7 Tips for Bringing Your In-Venue Signage to Life for Consumers
  • Details on the UK Sports Network
  • The February 2010 Recipients of the Partnership Activation Rising Stars Program
  • Sports Social Media Watch - Molson Canadian
  • Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
  • 2010 Australian Open
  • Ways to Leverage an ESPN Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the February 2010 Issue now... and don't forget to pass it along to some friends!

Activation of the Day - STA Travel, Outback Bowl

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Are you looking for new ways to promote supporting travel agency partners on game day? Are you looking for new ways to get fans excited about travel destinations?

STA Travel supported its partnership with the 2009 Outback Bowl by featuring an engaging display at the event's Fan Fest located near Gate D. The STA Travel display featured a football toss exhibit where fans could win free giveaways (t-shirts and koozies) by hitting a target in the center of a massive Australia map (which tied into the Outback Bowl thematic).

STA also held drawings on-site for free travel and have away some Outback Bowl mementos that fans could redeem for cash off their next travel purchase with STA. To drive interest in the football toss display, STA personnel displayed a giant scoreboard that tallied points scored by fans of each team.

For more information, check out STA Travel's official blog and Twitter profile.

Activation of the Day - The 100 Yard Shot

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Prior to Super Bowl XLIII in Tampa, 225 football fans participated in a 100-yard long shot promotion courtesy of Shotsticks, Sobieski Vodka, and Bartender in the Box. The act served as a great publicity stunt for the brands and provides a benchmark for brands who are looking to engage fans in the tailgate lots prior to a major event.

Activation of the Day - adidas

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With the 2010 World Cup officially 183 days away, adidas displayed a collection of giant replica soccer balls from past World Cup events. The display is located adjacent to a main route along the waterfront in Cape Town, South Africa. Check it out below:

Partnership Activation 2.0 - September Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the September 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

  • Interactive Outfield Features (Coca-Cola Bottle)
  • New Developments in C-Store Activation
  • Effective Ways Sports Organizations can Capitalize on Current Events
  • Details on IEG's Off the Wire Newsletter
  • The September Recipients of the Partnership Activation Rising Stars Program
  • Ways to Leverage a Pepsi Partnership
  • Creative Activation Ideas

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Check out the September 2009 Issue now... and don't forget to pass it along to some friends!

Partnership Activation 2.0 Newsletter - July Issue

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the July 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends outside of the industry who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

  • MeshMedia Technology
  • 10 Current Industry Trends to Keep an Eye On
  • Making Fans Desire Your Product on Gameday
  • Partnership Spotlight: Chicago White Sox
  • The Veritix Sports Marketing Newsletter
  • The Partnership Activation Rising Stars Program
  • Guerrilla Marketing Thought Starters
  • Ways Non-Profits Can Leverage Corporate Partners

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing. 

Check out the July 2009 Issue now... and don't forget to pass it along to some friends!