November 2011 Partnership Activation Newsletter

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Welcome to the November 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the November 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/tKW46y

This month's newsletter features a collection of insights, including:

  • 20 Digital/Social Platforms to Utilize in 2012
  • The Baylor Bold Rewards Program
  • 7 Key Insights from the World of Sports Media & Technology
  • The 2012 National Sports Forum
  • The Emergence of Social TV
  • Asics' Run with Ryan Campaign
  • Long Beach State's "Like Us" Campaign
  • Betfair's QR Cuts Initiative with Bromley FC
  • ESPN UK's New Soccer Augmented Reality Feature
  • The University of Michigan's Jet Pack Delivery
  • Contrex's Cycling Initiative
  • A Look at BeerToasts.com
  • The November 2011 Partnership Activation Rising Stars
  • The Phoenix Suns' Top Facebook Fans App
  • Tailgate Lot Activation
  • A Close Look at Preparations for the 2012 London Olympic Games
  • 50 Ways to Leverage Automobile Partners In-Venue
  • Five #SportsBiz Profiles You Must Follow
  • Manchester United's Tribute to Sir Alex Ferguson
  • The Winnipeg Jets Deliver a Truly Exclusive Corporate Partner Experience
  • ING's Pop-Up Finish Line Displays
  • The Montreal Canadiens Celebrate Team History
  • Betfair Lets Fans Skydive While Betting on Soccer
  • Four Ways to Take Your Kids Club Efforts To New Heights
  • Idea Box

Click here to purchase the November 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

October 2011 Partnership Activation Newsletter

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Welcome to the October 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the October 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/rmRwRk

This month's newsletter features a collection of insights, including:

  • A List of the Top Paid Global Athletes in 2011
  • SportShadow.com
  • Adidas' New Marathon Face Cam
  • Best Practices from the National Hockey League
  • The Tampa Bay Lightning's New Microchip Technology
  • Navigate Marketing Spotlight: The Impact of Conference Movement on College Sponsorships
  • Adidas' New UEFA Ultimate Access Campaign
  • Heineken Starvision
  • Tottenham Hotspur's New Augmented Reality Offerings
  • Iowa State's Social Billboard Campaign
  • BMW Mini's London 2012 Olympics PR Stunt
  • Activ8Social's #Sports Newsletter
  • Creativity in the Sports Marketplace
  • October 2011 Partnership Activation Rising Stars
  • Mastercard's Witnessing History Social Media Campaign
  • Creating Powerful Marketing Messages Using Statistics
  • A Close Look at the 2011 MLB Playoffs
  • 5 #SportsBiz Twitter Handles You Must Follow
  • The NFL's Breast Cancer Awareness Efforts
  • Manchester City FC's Family Zone Activation
  • The Portland Timbers' 2012 Fan Draft
  • Women and Kids Invade Istanbul Soccer
  • The Tampa Bay Lightning Use Coils to Create Lightning In-Arena
  • Audi Lets Fans See What Life of a Le Mans Driver Is Like
  • Creatively Using Time Lapses in Sports
  • The Throwable Panoramic Ball

Click here to purchase the October 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

September 2011 Partnership Activation 2.0 Newsletter

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Welcome to the September 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the September 2011 Partnership Activation Newsletter for $7.99.

The coolest thing in this month's newsletter is the Nike Film Room... I HIGHLY recommend you check it out!

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/opnJZs

 This month's newsletter features a collection of insights, including:

  • A List of 10+ College Rivalry Sponsors
  • LSU's new Microbrew - Bandit Blonde
  • Best Practices from Formula 1
  • The State Farm Territorial Cup Series
  • Chelsea FC TV
  • Heineken's OOH Billboard Displays
  • ESPN UK's Billboard Twitter Engagement
  • Major League Soccer's Fathers Day Twitter Contest
  • Vitaminwater's "Are You Nash Enough?" Campaign
  • Sport Teams and Social Impact
  • Creativity in the Sports Marketplace
  • September 2011 Partnership Activation Rising Stars
  • Using Foursquare to Support the Local Community
  • "Going Big" With Your Activation
  • A Close Look at the 2011 Rugby World Cup
  • 5 #SportsBiz Twitter Handles You Must Follow
  • Create Ways to Generate Awareness in Tennis
  • The Nike Film Room
  • The Denver Broncos' Corporate Partner Pick 'Em Challenge
  • Adidas Calls on Dwight Howard to Dunk on a Giraffe
  • Red Bull Gives Surfing a New Viewpoint with Flares
  • Five Non-Traditional Ways to Leverage QR Codes in Sports

Click here to purchase the September 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

July 2011 Partnership Activation Newsletter

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Welcome to the July 2011 Partnership Activation Newsletter! I really appreciate your continued interest and support and think that you are going to really enjoy this month's newsletter.

Click here to purchase the July 2011 Partnership Activation Newsletter for $7.99.

The coolest thing in this month's newsletter is the Red Bull Hare Scramble video... I HIGHLY recommend you check it out!

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/on6seF

 This month's newsletter features a collection of insights, including:

  • Gila River Casino's KaChingKo
  • 10 Building Blocks To Help You Become Everything You Can Be
  • Eyes on the Industry: Australian Football League
  • Navigate Marketing Spotlight: 5 Questions With Mark Friederich
  • Using Augmented Reality to Engage Fans
  • Drive Merchandise with Virtual Stores
  • Leverage Airspace on Gameday to Engage Fans
  • LG Uses a Unique Rugby Branding Play to Wash Away the Competition
  • Continental Tire Displays The Cage
  • IBM Uses Sponsorship Technology to Engage Airport Travelers
  • The Sport Industry Daily
  • Creativity In the Sports Marketplace
  • July 2011 Partnership Activation Rising Stars
  • NACMA Spotlight
  • A Close Look at Creative Marketing in Major League Baseball
  • Creative Tactics From the 2011 College World Series
  • The Cincinnati Reds' Dusty Days
  • Showtime Delivers a Unique Foursquare Vending Experience
  • Idea Box

Click here to purchase the July 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

November 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the November 2010 Partnership Activation 2.0 Newsletter and hope that you all have a wonderful Thanksgiving with your friends and family.

Thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

  • Nike Capitalizes on Live Moments
  • Creative Promotional Tactics from Across the NBA
  • Sports Properties Leveraging QR Codes to Deliver New Content for Fans
  • Professional Bull Riders' Partnership Tactics
  • The Dallas Mavericks' YouTube Channel
  • Creativity in the Sports Marketplace
  • A Look at the November 2010 Partnership Activation Rising Stars
  • UTEP's "Orange-out" Week
  • Incorporating Social Media in the GameDay Experience
  • Activation at the Allstate Wrigleyville Classic
  • The NFL International Series
  • The Abu Dhabi Formula 1 FanZone
  • Creative Activation Tactics
  • Unique Ways to Leverage Johnny Walker as a Corporate Partner

Click here to check out the November 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

September 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new September 2010 Partnership Activation 2.0 Newsletter.

I hope you enjoy all of the great content included in this month's issue and want to thank you for your support and willingness to help spread the word about Partnership Activation amongst your friends and colleagues in the industry.

This month's newsletter features a collection of insights, including:

  • Red Bull's NASCAR Taxi
  • Creative Sponsorship/Marketing Tactics from the Barclays Premier League
  • Old Spice's Interactive Banner Ads
  • Los Angeles Dodgers "My Town" Billboard Activation Tactics
  • The Oklahoma City Thunder's Corporate Partnerships Website
  • The Essential Guide to Grassroots Sports and Social Media
  • September 2010 Rising Stars
  • Official Redskins Nation Foursquare Badge
  • Activ8Social's Reggie Bush's #RedZones Promotion
  • Insights about the 2010 FIBA World Championship
  • A Close Look at The New Meadowlands Stadium
  • Southwest Airlines' Thought Starters
  • Fresh New, Creative Ideas from the Idea Box

Click here to check out the September 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

 

If you enjoyed the September 2010 Issue, you may also be interested in:

June 2010 Partnership Activation 2.0 Newsletter

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Thank you for coming here to check out the June 2010 Partnership Activation 2.0 newsletter. I promise that there will be no mentions of vuvuzelas as best practices this month. As you tune in to some incredible sports coverage this weekend (World Cup, Wimbledon, etc.), please feel free to send along any unique activation tactics that may catch your eye.

Click here to check out the new June 2010 Partnership Activation 2.0 monthly newsletter. This month I would love to hear your feedback. Please feel free to share your thoughts by emailing me at bgainor@partnershipactivation.com.

This month's newsletter features a collection of insights, including:

  • Innovative Mobile Tours
  • Ten Sports Business Trends to Keep an Eye On
  • Leveraging the World Cup
  • The Heineken Stadium of Stars
  • World Cup Activation and Branding
  • The Ohio University Professional Master of Sports Administration Program
  • Creativity in the Sports Marketplace
  • June 2010 Partnership Activation Rising Stars
  • A Compilation of the 2009-2010 Partnership Activation Rising Stars
  • Sports Social Media Watch
  • Facts and Insights About the 2010 French Open
  • Creative Ways to Leverage Trading Card Partners
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the June 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month!

May 2010 Partnership Activation 2.0 Newsletter

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Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new May 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

This month's newsletter features a collection of insights, including:

  • Flash Mobs in Sports
  • CrowdWave Technology
  • Hyundai's World Cup Initiative
  • SF Giants' Flickr On-Field Photo Day
  • A Close Look At... The NHL Playoffs
  • NBA Digital Discipline Series
  • Creativity in the Sports Marketplace
  • May 2010 Partnership Activation Rising Stars
  • Insights on Stickybits
  • A Close Look At... The NBA Playoffs
  • UFC 112: Invincible
  • Lottery Partner Thought Starters
  • Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the May 2010 Issue now... and don't forget to pass it along to some friends!

Applying Great Marketing Ideas to Sports...

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Are you looking to add an element of creativity to your venue? Are you looking for new ways to drive brand awareness?

Here are five (5) examples of great marketing ideas that can have legs in the sports marketplace:

IDEA: Ikea showcased one of its store's main staircase as a chest of drawers filled with a variety of clothing in a neatly organized manner.

APPLICATION: Teams can benchmark this idea and use a staircase within their venue to showcase drawers of their newest apparel that fans can purchase in the team shop (jersey's, men's/women's gear, apparel for children, etc.). Consider tying in a retail/apparel partner to really make it an impactful piece for fans (and minimize costs).

IDEA: The Seattle Cancer Care Alliance created a captivating online piece where cancer survivors shared the moment when they found out they had cancer. The piece received a tremendous amount of exposure due to its extremely personable nature (where viewers could click on a user's picture and hear their story).

APPLICATION: Teams can create and feature a similar slideshow of season ticket holders/alumni donors sharing their stories (of when they received their tickets for the season in the mail, their reaction when the team clinched the playoffs, how they celebrated a championship/draft choice, etc.). Organizations can feature the slideshow as an intro page to the team home page where viewers can personally click on the pictures of individual season ticket holders to hear their story (teams can mix in players, personnel, cheerleaders, etc.). 

IDEA: Volkswagen brought a piece of text to life by simply underlining key words in the advertising message that are directed as key words the reader should focus on. After reading the passage, the reader will find that the underlined words they devoted their attention to actually combine to form a compelling statement.  

APPLICATION: Teams can work to bring their print messaging (either in gameday program ads or online articles) to life simply by adding an element of surprise. If organizations realize that the majority of fans will simply ignore the "Rules of the Game" or other features in game day programs, use a little creativity to turn these sections into enticing reads (that will hopefully drive sponsors to want to integrate their messages).

IDEA: Fisch Franke and Publicis teamed up in 2009 to create an award-winning outdoor messaging campaign that featured live fish swimming in an outdoor bus stop display space. The campaign helped the restaurant sell in its claim that it offered the fish fresh as can be.

APPLICATION: Fishing tournaments (FLW Outdoor, Bass Fishing Tournaments) and sports organizations with an oceanic thematic (fish, sharks, etc.) can create impactful branding displays in high traffic areas (downtown, near the stadium) by featuring live animals in an ad. The live demonstration can help a team sell into consumers that there is nothing like seeing a game live.

IDEA: Vaude Outdoor Equipment turned to the wings of airplanes to create an impactful messaging campaign that would resonate with airplane passengers. The outdoor apparel company featured an illustration of a climber hanging on to the wing for dear lfie (with a claim that Vaude makes Equipment for Extreme Conditions)

APPLICATION: Edgy brands like Red Bull ("gives you wings") and Mountain Dew (who are prevalent in the extreme/action sports space) can feature similar impactful campaigns on the wings of airplanes (if done in a tasteful manner that does not encourage fliers to attempt to try). Teams looking for new ways to leverage airline partners can also look to the wings as available space to feature mascot branding, etc.