Nike Uses a "Social" Billboard Campaign to Promote Customization in Copenhagen

Nike recently launched an innovative billboard campaign in Copenhagen, Denmark that featured a team of Nike graffiti designers customizing a Nike iD billboard in "real-time" based on Facebook community engagement.

Over a two week period, Nike graffiti artists spray painted a giant white shoe billboard to mirror the most "liked" designs in the Nike Free Run 2 iD Facebook page. On the dedicated Nike Facebook page, consumers can download a Free Run 2 iD application that allows them to customize their shoes and have the ability to purchase them directly on NikeiD.com. Fans can view a complete gallery of designs and vote on them using Facebook "like" functionality.

Check out Nike's unique social billboard campaign below:

Brands Say Thank You To Their Facebook Fans

As brands and sports organizations have begun to fully understand the value of their social media channels, many have began to thank their fans and followers in some unique ways.

Here are three (3) recent "Thank You" campaigns that have generated some significant buzz:

Heineken

Heineken said thank you to their Facebook fans for eclipsing 1 million "likes" by sending out a team of models, positioned as "Heineken Huggers" to give back some love. Check out the initiative below:

Porsche

Porsche celebrated eclipsing 1 million fans on Facebook by creating a custom Porsche 911 GT3 R Hybrid that features the names of all of their followers plastered on the car. Porsche commemorated the moment with a special microsite and YouTube video to demonstrate their appreciation for their fans. Fans can log in to the Porsche microsite to specifically see their name on the car by using a special search function on the site. For more details, click here.

Chicago

As part of a Facebook Fan Day initiative, the Broadway show Chicago recently demonstrated apprection for their Facebook fans by giving out free tickets to a Sunday matinee performance to those who got ten (10) of their Facebook friends to "like" the show.

On November 15th, Chicago launched the exclusive fan contest on their Facebook page and after just 5 years, the Broadway show had to shut down the contest after receiving such an overwhelming response. Click here to check out a video detailing the initiative.