Let Fans Go In-Depth with Facebook Spotlight Features
/Sports organizations looking for ways to promote their players (e.g. rookies, free agent signees, veterans) and give fans new, in-depth insights should consider creating a series of Facebook Spotlight Features.
The NBA Summer League did a tremendous job sitting down with NBA prospects Eric Bledsoe and Wesley Johnson to give fans a personal tour of their Facebook accounts and personal life. The video series allowed fans to learn more about their personal experiences and relationships off the court. The players talked about their Draft Day experiences, their birthdays, friends, graduation day, and family. The excercise may be fun to also do with the dance team, mascot, coaches, and fans.
Teams interested in the concept (and can find players willing to share their personal Facebook account) should model the Eric Bledsoe feature (1st video enclosed below) that has a nice, clean picture-in-picture format. Check out the NBA Summer League Facebook video tours below:
