A company called Frontier Mobile Media is creatively driving interest and excitement around three (3) Texas sports entities in a totally new way - tanker trucks. Frontier has created unique tanker wraps for Cowboys Stadium, Longhorns Energy, and Mustangs Energy, a move that has generated a lot of attention amongst fans of all ages.
The branded tanker trucks serve as mobile billboards that can peak the interest of fans on campus, inside the tailgate lots, and along the highway during the season. The tanker wraps are creatively designed, as the Cowboys Stadium tanker even features a call-to-action for fans to follow the venue on Facebook and Twitter (although it should include details of the Twitter handle and Facebook Fan Page domain). The tankers serve as a great tie-back for oil/energy sponsors to drive awareness of their affiliation with a sports entity.
Check out some photos of the branded tankers below:
Bud Light is treating college fans attending the 2011 BCS National Championship to an ultimate fiesta in Scottsdale, Arizona this weekend. Bud Light partnered with 18 entities to create the ultimate BCS Bash for Auburn, Oregon, and other college football fans and alumni to enjoy.
Bud Light leased out a 3-acre space at the Scottsdale Waterfront to host team pep rallies, plenty of food and drinks, live music, and live ESPN broadcasts the week of January 3-9. Bud Light partnered with several top-notch partners to host the event, including Safeway, Nike, The Pat Tillman Foundation, P.F. Changs, Delta, Johnsonville, Dos Gringos, Jani King, and The Phoenician Resort.
Bud Light teamed up with SportsOne Inc., based in Portland, OR to execute the event. SportsOne served as the event manager and sponsorship sales agency after winning an RFP solicited by the Scottsdale Convention and Visitors Bureau to produce the event. SportsOne served as the backbone of the festivities - developing the concept, selling the title naming rights to Bud Light, and managing the entire execution.
Check out a few videos that provide an in-depth look at the Ford Fiesta below:
In recent years, Nike has done an incredible job creating online and offline NIKEiD portals that enable consumers to customize all of their products and apparel.
To drive traffic and interest to its flagship location in Fukouka, Japan, Nike developed a NIKEiD Generator tool that utilizes a color analyzing programmed camera to transform the colors of clothers that consumers visiting the store are wearing (or visiting the store's website online using a webcam) into a color pallette to create a shoe with an original color design.
Over 18,000 consumers tested out the NIKEiD Generator tool at the Nike Fukuoka location within four days of the launch of the campaign and another 40,000 consumers visited the NIKEiD Generator online platform over a two-week period. Nike encouraged fans using the platform to share their color designs to share them with friends using a collection of online widgets that were made available.
The NIKEiD Generator just goes to show how we will likely be able to produce customize products and apparel within a matter of seconds in the coming years.
Check out the NIKEiD Generator below and click here for more information:
Sports organizations looking to create new scoreboard entertainment features should take a close look at the "Spin & Win" slot machine animation created by the Austin Toros of the NBA D-League.
Teams can create similar, engaging animations to serve several purposes:
Create a "chance to win" / "scoreboard surprise" moment in-game that (from a perception standpoint) fairly selects and rewards one (1) lucky section in arena
Effectively leverage a casino partner (in countries/markets where gambling activity can be actively promoted in-arena) with an engaging scoreboard promotion that serves as a great engagement and affiliation awareness play
Promote a team/corporate partner donation to a select charity on behalf of a designated section
Actively promote a section in the stadium/arena receiving a special discount on concessions during the game (or a select period of time during the game)
Kellogg's is leveraging its partnership with the Nutri-Grain Ironman Series with a terrific, multi-purpose experiential branding campaign.
Kellogg's teamed up with Ooh! Media, JWT, and Mindshare to create a series of custom-built mobile billboards that provide branding as well as house lockers for 120 beachgoers to use at each of the Ironman events. The units will be traveling to each of the Nutri-Grain Ironman Series events taking place along on the East Coast.
Similar multi-purpose units would be perfect for golf events (along the course, allowing fans to store items), outdoor hockey events, intramurals, youth sports events, 3-on-3 basketball tournaments, and beach volleyball events.
Check out two (2) pictures of the unique experiential branding display below:
In November, the Indiana Pacers announced a special partnership with Fuzzy's Ultra Premium Vodka, a vodka label created by golf legend Fuzzy Zoeller who is well known as a great Hoosier golfer, citizen, and businessman.
The Pacers celebrated the partnership on Saturday, November 20th by hosting a special promotional night where Zoeller served as the honorary captain of the game and held an exclusive meet-and-greet with the first 200 Pacers fans who purchased a special $95 ticket package to the game that included a Krieg DeVault Club Level Ticket, an autographed Fuzzy hat, one (1) drink voucher, and access to the chef's table.
Zoeller opted to align his vodka label brand with the Pacers organization in an effort to drive awareness and avidity amongst Pacers fans in the state of Indiana. As part of the partnership, the Pacers and Fuzzy's Ultra Premium Vodka will feature two (2) bars in the concourse, Fuzzy's Garage and Fuzzy's 19th Holes (as shown below), and will feature custom courtside LED and a variety of other branding and hospitality elements at games.
Check out a few photos of their terrific concourse buildouts and activation elements below:
The ATP kicked off its 2011 World Tour by creating a memorable PR event that will generate millions of impressions. The ATP called on Roger Federer and Rafael Nadal to play a game of tennis on a water court in the Doha Bay (Doha is the capital city of Qatar).
The PR event featured the world's two (2) highest ranked players playing a game of tennis while the sun set over the city of Doha. The event kicked off the 2011 ATP World Tour, which began this weekend with the Qatar ExxonMobil Open.
The stunt showcases how sports properties can leverage out-of-the-box locales to drive a significant amount of media impressions around premier events, key athletes, and season/product launches.
Check out some amazing pictures of the event that were posted on Roger Federer's Official Website (copyright of the ATP):
Thomas Janca of Proximity Prague recently posted a terrific Powerpoint presentation on SportsMarketing20.com that details emerging trends in the global sports marketing landscape. The presentation featured some great insights that I wanted to share as key discussion points to monitor.
Ten (10) sports marketing trends highlighted in the deck for 2011 included:
Digital In-Game Experience
YinzCam, FanVision
Social Gaming
adidas' UEFA Champions game, FIFA Superstars, Nike's I AM PLAYR
Content Marketing
Viral videos, digital program ads
Grassroots Marketing
NJ Nets' Hoops and Pancakes, Sigma Olomouc's community efforts
Crowdsourcing
St. Louis Cardinals' fan scouting reports, Boston Globe WC fan perspectives
Local-Based Networking
Washington Redskins and Manchester City's Foursquare efforts
Group Buying
Univ. of Colorado and Washington Wizards Groupon promos
Virtual Goods
The Golf Warehouse's Facebook credits, Virtual appearances by pro players
Ambush Marketing
Bavaria - World Cup, Nike - Berlin Marathon, Hugo Boss - 09 British Open
QR Codes
Detroit Red Wings and Sacramento Kings' QR Code efforts
The Florida Panthers recently turned to a new ticket sales strategy to draw fans to the Bank Atlantic Center in January. The Panthers are offering a "Good Time Guarantee" that ensures fans that they will receive their money back if they don't have a good time at any of the team's nine (9) home games during the month.
The Panthers are leveraging the guarantee and appealing single game ticket offers (game ticket and free parking for $9) to attract fans to the arena and assure an unforgettable live game experience. The Money Back Guarantee applies to up to four (4) tickets for one (1) game during the month of January. The refund guarantee does not incorporate issues due to service, maintenance, parking, or building fees.
Sunrise Sports and Entertainment President and COO Michael Yormark commented on the unique promo by saying, "We have been saying all season long that Florida Panthers hockey at the BankAtlantic Center is one of the best live experiences in South Florida, and the professional sports industry. Now, we are putting our money where our mouth is and guaranteeing that incredible experience or your money back.”
A "Good Time Guarantee" serves as a creative, unique idea for sports organizations looking for ways to spike attendance during months of slow attendance or poor attendance. It's important to note that the Panthers have played this strategy right - only offering it for a month-long period. Organizations can offer the "Good Time Guarantee" as a general slogan/cause throughout a season but they would not want to consider making a full ticket refund available for fans purchasing multiple game ticket packages.
In mid-December, Lewis Howes and the SportsNetworker.com held a poll to gauge who was the Top Sports Social Media Professional of 2010. I was honored to be included among a number of noteworthy nominees (see below) and just wanted to say a quick thank you to all those of you who voted for me and have helped spread the word about the site.
The final results were announced late last week and CNBC's Darren Rovell was named the winner but I am honored to say that I finished as the runner-up with 370+ votes. There are so many terrific individuals doing amazing things in the sports social media/sports business space and I really do appreciate everyone's continued support for Partnership Activation. I had the honor of guest blogging for Darren Rovell on CNBC.com in 2008 and really consider it a privilege to be considered in the same class as him.
I wanted to send a quick note of congratulations to all of the other nominees that were considered for Top Sports Social Media Professional of 2010, including: Jim Bankoff (SB Nation), Matthew Higgins (NY Jets), Amy Martin (Digital Royalty), Darren Heitner (Sports Agent Blog/Dynasty), Russell Scibetti (The Business of Sports), Ben Sturner (Leverage Agency), Daniel McLaren (UK Sports Network), Jason Peck (JasonFPeck.com), Scott Phelps (Pittsburgh Steelers), Ash Read (FundSport.com), Sam Taggart (Vaynermedia), and Stephanie Bagley (Vaynermedia).
... And a special thanks to Lewis Howes for putting the promotional poll together to recognize a number of individuals doing great things in the space! Check out a great interview Lewis did with Darren Rovell by clicking the image below:
Jason Peck recently teamed up with a number of sports and social media industry thought leaders to create an insightful ebook that details Sports and Social Media Predictions for 2011.
I highly encourage you to take a few minutes to read through the free piece, as I am sure you will gain some valuable nuggets of information that you can share with clients, colleagues, and friends. The 2011 Sports and Social Predictions document features opinions, thoughts, and predictions from 17 industry professionals.
Check out Jason Peck's site, Take a Peck, as well, which serves as a tremendous industry resoure for all professionals working in sports and social media. Hats off to Jason, Ash Read, and all the thought leaders who contributed to create yet another terrific industry resource!
Happy Holidays from Partnership Activation! Thank you for coming to check out the December Issue of the Partnership Activation 2.0 Newsletter. After checking out the newsletter/site, I hope you have some time available to spend with family and friends, for that is the most important thing in life.
As 2010 comes to a close, I am truly excited to share this month's newsletter with you. It is pretty amazing that we are coming up on the 30th Issue of the Partnership Activation 2.0 Newsletter. I want to say thank you for all your support, especially to those of you who have shared it with friends and colleagues on numerous occasions via email, Twitter, Facebook, LinkedIn, word of mouth, etc.
This month's newsletter features a collection of insights, including:
The Nike Vault - Los Angeles
Creative Promotional Tactics From Across the NHL
Sports Authority Leverages Social Media to Engage Shoppers on Black Friday
Leveraging Signage in New Ways
Explore Engage's Augmented Reality Experiences
Hot Off the Press: Sponsorship Mag
Creativity In the Sports Marketplace
December 2010 Partnership Activation Rising Stars
Social Media Watch: Panthers Purrsuit
A Close Look at Fan Engagement at the Consol Energy Center
International Sports Business Watch: The 98th Grey Cup
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Recent economic times have sponsors and team partners analyzing contractual agreements closer than ever before. With millions of dollars oftentimes on the line, an increasing number of brand managers are scrutinizing all aspects of their partnerships, from category exclusivity designations, to the utilization of tickets and hospitality assets, to premium giveaways. As the industry continues to tighten its controls and make smarter business decisions, inventory controls, measurement, and CRM systems will become more important than ever before.
In an effort to help industry professionals make smarter business decisions, Partnership Activation is launching an Industry Profiler series that provides an in-depth look at some of the industry’s finest sponsorship tools and services. To kick off the series, Partnership Activation will take a close look at PropertyPort, an asset inventory and proposal management system developed by Conxeo (recently known as Sponsor Direct.
Created in 2007,PropertyPort has emerged as one of the industry’s leading sponsorship management systems, primarily in Minor League Baseball. The application, originally designed as an inventory controls system for properties to manage sellable assets, has evolved into an extremely valuable platform that offers proposal management systems, inventory controls, CRM systems, and communication portals. PropertyPort has a very simple interface that is customizable and easily utilized by various departments within an organization.
Here is a quick look at the portal’s features and functionality:
PROPOSAL MANAGEMENT AND INVENTORY CONTROLS
Gone are the days of managing proposals, stadium inventory, and measurement via Excel spreadsheets and email. Specialized inventory and proposal management systems like PropertyPort serve as functional platforms designed to assist teams with creating formalized proposals within minutes, gain a complete understanding of all sellable inventory in real-time, and ensure that metric tools are assigned to meet all goals and objectives set forth within the partnership.
CRM SYSTEMS
PropertyPort features an embedded CRM system that allows team representatives to manage their communications, leads, propensity to close, status updates, and projected totals. With a format similar to Microsoft Outlook, the PropertyPort CRM system is very user-friendly and serves as a nice complementary asset for persons using the inventory management tool.
COMMUNICATIONS PORTAL
PropertyPort recently unveiled its newest feature, communications portal, to help sports organizations talk to their corporate partners or any third party in a defined space. The communications portal is designed as a workflow, where both teams and sponsor representatives can easily identify pending project deadlines, view back-and-forth communications, and manage a real-time conversation online. To date, the communications have been well received by both team and sponsor contacts, as it eliminates a lot of unnecessary emails and miscommunication that can take when sending emails and various spreadsheets.
Outside of the various means of functionality, the most appealing aspect of the PropertyPort system is the rate card provided to teams and sponsors. PropertyPort is one of the most cost-efficient systems in the marketplace, with standard systems being made available to minor league organizations starting at just $1.500. Check out their full rate card of pricing here.
Enclosed are some screenshots of the PropertyPort system. Check out the Conxeo website for more information on PropertyPort and additional services they offer for stakeholders in the sports marketplace.
Note: Partnership Activation is not affiliated with Conxeo and the PropertyPort system in any manner. Please feel free to leave sentiments in the Comments section below about your experiences using the PropertyPort system.
The Nashville Predators and the Monroe Carell Jr. Children's Hospital at Vanderbilt are teaming up to fight cancer by featuring four (4) branded coin drop machines around the concourse of the Bridgestone Arena to collect change throughout the season. Predators fans are asked to donate their spare change to the special coin drop stations on gameday throughout the season.
Check out a video detailing the coin drop machines, produced by Ellsworth Systems, at Bridgestone Arena below:
But that's not all... The Predators support their partnership with the Children's Hospital at Vanderbilt in a number of different ways. In July 2010, the team presented a donation of $125,000 to the Monroe Carell Jr. Children's Hospital at Vanderbilt that will be used towards an endowed pediatric cancer fund. Check out a quick video that highlights their partnership below:
A few days ago, the New York Knicks officially launched an innovative social media oriented site that has become a hot topic of conversation in the digital sports space. The site, KnicksNow.com, is a team-operated community that provides real-time social media insights and nuggets of information in a concise, digestible format.
KnicksNow.com offers a tremendous amount of high-quality content in a simple format - two aspects of digital media that fans are looking for. The site features a plethora of videos, high-res images, post-game interviews, blog posts, relevant tweets, live Facebook integration, content sharing features, headlines, quotes, daily photo uploads, and caption contests. Fans can feature @thenyknicks in their Tweets throughout Knicks games for the chance to be featured on KnicksNow.com.
Per Howard Jacobs, EVP of Marketing and Sales for MSG Sports, "KnicksNow.com is the next digital step in our total fan engagement strategy. It's the ultimate destination for our most passionate and loyal fans to access exclusive, behind-the-scenes content on the team and fully engage with other Knicks fans and our players in the dynamic, ever-changing conversation that's taking place across the social media landscape."
The interactive site could soon become a benchmark for organizations across all sports looking to host their social media initiatives all in one hub. Check out some screen shots of the site below:
Sports organizations are certainly going the extra distance to sell tickets these days.
On Wednesday, the Atlanta Thrashers launched a "Free Thrash!" viral campaign on their team website encouraging fans to purchase ticket packages around the holidays to free their mascot from jail.
While some may question the morality of a campaign, it seems to be paying off. The Thrashers have generated nationwide attention via major media outlets and have generated 14,000+ likes on Facebook. The marketing campaign is very unique but it will be interesting to see if the team is able to hit their ticket goals with such an indirect call-to-action...
But is it worth young fans potentially seeing their favorite team mascot in handcuffs and behind bars, especially in a day and age where sports organizations have a tough time keeping their players, mascots, and personnel out of legal troubles? Only time will tell. This campaign is very risky and could be very fruitful or might backfire in a big way.
Here's how they did it:
8:05am (Wednesday, Dec. 15th): The Thrashers released a staged news report (viral piece) that featured the team's mascot, Thrash, getting arrested and placed in the back of a police car after stealing a zamboni and leading Gwinnett County police on a slow-speed interstate chase. Thrash was apparently frustrated that the team wasn't getting the attention it deserved after moving into fifth place in the Eastern Conference and decided to steal a zamboni from the team's practice facility in Duluth, GA and drive it 25 miles down the interstate to Philips Arena
11:05am (Wednesday, Dec. 15th): The Thrashers released a second viral piece from the Gwinnett County Courthouse that featured a judge offering an ultimatum that the Thrashers must sell 5,000 additional tickets to the remaining December home games to get Thrash released from jail. Fans have an option of choosing (1) of (2) options to help Thrash out:
Purchase tickets to any of the team's five remaining games in December
Share the holiday spirit and make a $50, $100, or $250 ticket package donation to a local charity
The Thrashers are continuing to drive momentum around the Free Thrash! campaign with Facebook and updates and the release of a few special videos, like the one enclosed below:
Sports organizations looking for new ways to leverage social media to drive ticket sales should take a close look at a terrific new package the Phoenix Suns are offering local businesses.
Per Darren Rovell of CNBC.com, the Phoenix Suns recently unveiled a Suite and Social Night package that allows companies who opt to host their Holiday Party in a Suns suite to derive incremental value through the team's social media channels. The team's pitch is, Host your holiday party in a Suns Suite and become a digital marketing partner at the same time. Choose a package, pick a night, leave the rest of us."
(2) Facebook status updates from the Phoenix Suns (reaching 225K+ potential customers through their Facebook channel)
(3) Twitter mentions from @PhoenixSuns, delivering a direct message to the Suns' $45,000 Twitter followers
A mention in the Suns' Post E-Newsletter, a periodical that is sent to 55,000 avid fans
The Suite and Social night package really serves as a terrific way for teams to leverage and derive value from their social media channels during a time when there is some speculation about their true worth. It will be interesting to see if fans are receptive to the sponsored gameday messages, but if the Suns position them the right way, there shouldn't be any backlash... and it serves as a great way to drive additional value for team partners on gamedays!
Nike invited nearly 100 media members from across the globe to Dallas, TX for its 2010 Nike Football Media Summit. Nike organized the Summit in an effort to unveil its new, innovative technology, apparel, products and footwear designed specifically for football players competing in the professional, collegiate, and high school sports realm.
Nike held the event at the new Dallas Cowboys Stadium, an iconic venue that certainly played hand-in-hand with the innovative products and technology Nike had available to unveil to athletes and sports fans across the world. The Football Media Summit was hosted by Desmond Howard and featured five current NFL athletes – Clay Matthews, Ndamukong Suh, Stephen Jackson, Felix Jones, and Dwayne Bowe - on hand to directly speak to how Nike apparel takes their performance to the next level. .
Partnership Activation was fortunate to have the opportunity to attend the tremendous event and provide you with an in-depth look at the new technologies and uniforms Nike was showcasing on display. Check out a gallery of photos from the entire event here.
The primary focus of the 2010 Nike Football Media Summit centered around four specific sectors of football where Nike is leveraging insights and new technologies to completely revolutionize the game. Armed with 30+ years of football insight, research, and first-hand feedback from athletes, Nike has developed all the tools necessary to meet the needs of the best athletes in the game.
Attendees (media, guests, and brand personnel) were also treated to a number of additional perks, including:
Nike ID Customization Stand – Attendees were given an opportunity to experience Nike ID firsthand by customizing a pair of shoes and a jacket that they will receive free in the mail in a few weeks
Tour of the New Cowboys Stadium – Attendees were given a complete hour-long tour of the new Cowboys Stadium, which included the Cowboys locker room, Cheerleader locker room, press box, the Legends suite, the post-game press conference area, the Miller Lite Club, the cheap(er) seats, and various in-stadium destinations (Jerry Jones’ suite was the only restricted area)
Field Access – Attendees were provided the opportunity to roam the field at the new Cowboys Stadium and take pictures at the 50-yard line and along the sidelines
Player Access – After the morning session, media members were given 30-45 minutes to speak specifically with each of the five (5) NFL athletes and ask particular questions about their performance, apparel, and other off-the-field interests
Introduction to the Nike Boom! Mobile App – Nike featured representatives on-hand to educate guests about the new Nike Boom! Mobile app that it introduced for athletes at all levels. The free smartphone app allows athletes to create custom music playlists that can be embedded with motivational messages from Nike’s roster of prominent athletes – the app is pretty amazing
An Elaborate Lunch in the Miller Lite Club at Field Level of Cowboys Stadium
(1) Night Stay at the Ritz Carlton in Dallas
NEW PRODUCTS AND TECHNOLOGIES
The 2010 Nike Football Media Summit focused primarily on showcasing four (4) of its new, game-changing elements:
The Nike Air Zoom Alpha Talon Cleat
Nike Football united its most innovative technologies to create the Nike Air Zoom Alpha Talon Cleat, a premium cleat that will soon be highly demanded athletes playing football at all levels. Dwayne Bowe noted during the Summit that the cleat is the best piece of footwear he has ever suited up in.
The Nike Air Zoom Alpha Talon cleat features a collection of new attributes that cannot be found on any other cleats in the marketplace, including:
Flywire - Provides speed without compromising support
Talons – Provides adaptive traction
Deflex Padding – Provides more lightweight ankle protection
Kurim – Provides structure around the ankle
Phylon with Nike Zoom Air – Provides cushioning while staying low to the ground
Z-bar – Provides ankle support and locks the foot to the footbed
Sidewall Shovels – Provides on-edge traction
Sharkteeth Traction – Provides additional traction when backpedaling
Ultra-durable Kevlar laces
The 2011 Nike Pro Combat Uniform
Nike unveiled its new 2011 Nike Pro Combat Uniform, which it considers to be the ultimate in lightweight, breathable protection for superior speed. The new uniform, featuring several products that were designed as a completely integrated system of dress, includes:
A New and Improved Nike Combat Base Layer
Flywire Collar Support
Chainmail Mesh
Deflex Padding
An Adjustable Carbon Fiber Plate
A Vapor Elite Football
Vapor Carbon Gloves
Exclusive Editions of the Nike Pro Combat Uniform
Nike unveiled four (4) exclusive editions of the Nike Pro Combat Uniforms specifically designed for the Florida, Oregon, TCU, and Boise State football teams. The event featured plenty of excitement around the new jerseys the Oregon Ducks will be sporting in the BCS National Championship game against Auburn as well as the uniforms that TCU will be donning against Wisconsin in the Rose Bowl.
Nike SPARQ Training
Nike featured a live demonstration of its SPARQ training on the field at the new Cowboys Stadium. Nike invited a local Dallas high school football team (and its band) out to the event to showcase how it leverages its SPARQ training program to improve the speed, agility, and performance of 25,000+ high school athletes across the nation.
Check out some video of all the action below:
Introduction Ceremonies, Hosted by Desmond Howard
Introduction of the Nike Air Zoom Alpha Talon Football Cleat (w/ NFL guest appearances)
Introduction of the 2011 Bowl Jerseys for Oregon (BCS), Florida, TCU, and Boise State
Introduction of the 2011 Nike Pro Combat Jerseys
Walking Onto the Field at Cowboys Stadium (Kickoff of the 2010 Nike Football Media Summit)
Ndamukong Suh Discusses His Top 5 iPad Apps
Dwayne Bowe Talks Fantasy Football
A Tour of the Dallas Cowboys Cheerleaders Locker Room
Nike SPARQ Training On-Field at Cowboys Stadium
Look for more pictures and video to come from the 2010 Nike Football Media Summit. Thanks again to everyone at Nike who made the event truly special for everyone involved.
Nike unveiled four (4) exclusive editions of its Pro Combat Uniforms at the 2010 Nike Football Media Summit. The apparel was specifically designed for Oregon, Florida, TCU, and Boise State football programs. Here is a quick look at the composition of each of the designs:
Oregon
The new Oregon uniforms focus on the feet of one of the fastest teams in the country. Color and graphics are concentrated on the lower leg and feed, creating a blur of Volt as the Ducks sprint down the field. The eye-grabbing Volt represents a burst of electricity and introduces a new color to the Ducks’ uniform, evolving Oregon’s traditional palette of Thunder Green and Lighting Yellow. Numbers on the base layer sleeve give a personalized finish to the look.
Florida
Traditional collegiate sport aesthetic meets state-of-the-art innovation in the updated Florida uniform. Classic jersey numbers and horizontal shoulder stripes evoke a retro look and speak to Florida’s proud heritage as a perennial football powerhouse. The geometric fade pattern of the Nike Air Zoom Alpha Talon cleat is mirrored by the base layer sleeve graphic.
TCU
The striking TCU uniform draws inspiration from the horned frog, the school’s fearsome mascot, notorious for assaulting predators with a stream of blood shot straight from its eyes. Horned frog symbolism is seen in a pair of red lines on the helmet and the distinctive lizard-skin print on the uniform paint. Eye-popping flashes of purple appear throughout the uniform and are concentrated at the lower leg and feet to emphasize speed.
Boise State
Boise State’s vivid uniform channels the bravado of a team that has charted a meteoric rise to prominence. Saturated in Game Royal, the home uniform echoes the iconic blue turf of Bronco Stadium and is accented by pops of Team Orange. The white away design is charged with bright blue and orange accents throughout. Boise State’s aggressive bronco-head logo appears at the shoulder and on the left side of the helmet. “Broncos” is emblazoned on the side of the right leg in reflective block lettering.
Crown Royal has rolled out some terrific tactics in 2010 to capture the attention and tastebuds of avid football fans nationwide. Without investing large sums of dollars in sponsorship rights and endorsement fees, Crown Royal has generated interest with a Jimmy Bowl promotional sweepstakes starring legendary NFL head coach Jimmy Johnson, and several unique out-of-home messaging campaigns.
Here is a quick snapshot of Crown Royal's presence in the NFL space in 2010:
BILLBOARDS
Sighting: ACC Championship - Charlotte, NC
Sighting: Washington Redskins Game - FedEx Field
NATIONAL SWEEPSTAKES
Crown Royal teamed up with legendary NFL head coach Jimmy Johnson to create a "Crown Royal Jimmy Bowl" sweepstakes that allowed two (2) lucky consumers to win an all expenses paid trip to compete head-to-head in a flag football competition with four (4) of their friends. The winners would be mentored by Coach Johnson, greeted by the Dallas Cowboy Cheerleaders, and would enjoy a celebratory meal and the chance to watch footage of their game on the massive jumbotron. Consumers had to submit a submit a video entry on an official microsite for the chance to win.
To promote the sweeps (which ended Nov. 30th), Crown Royal featured a series of hilarious virals on their promotional microsite starring Johnson. Check out a few of them below:
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