The WTA Profiles Star Players with Wiki-What?! Features

The Women's Tennis Association (WTA) recently created a terrific "Wiki-What?!" viral series that provides fans with a unique perspective of their favorite tennis stars. The series features the WTA quizzing tennis greats on a range of information and topics featured on their Wikipedia page.

The Wiki-What?! feature serves as an extremely easy, yet effective way for teams to produce unique shareable content that strengthens the connection between players and fans and capitalizes on the power of social media.

Kim Clijsters Feature

Following Clijsters first Australian Open title in January, the WTA was amazed by the fact that her Wikipedia page was updated within a matter of seconds. As a result, the WTA decided to quiz Kim on how well she knows herself - according to the facts detailed on her Wikipedia page. Check it out below:

Daniela Hantuchova Feature

With a multitude of information about Daniela Hantuchova on the Internet, the WTA decided that it would be fun to quiz the Slovak star on herself (based on information posted on her Wikipedia page). Check it out below:

New Djokovic Tennis Ad Turns Heads...

Are you looking to create a humorous viral campaign? Are you looking for new ways to leverage athletes in non-traditional sports?

Head recently released a creative viral campaign that helps bolster the profile of rising tennis star Novak Djokovic. In the clip, Djokovic becomes distracted from the action on the court when he notices an attractive woman in the crowd.

The ad, which most would find pretty strange (some might find it funny), has served as an effective way to get consumers talking about the Head brand. The ad does a nice job fixating the Head brand in a pop culture niche within the tennis community, which could serve as an effective ploy if it can grab the attention of enough young consumers drawn to the game of tennis. 

The ad was created by Aimaq Rapp Stolle, the Feed Company, and 7th Chamber. Check it out below!