Think Out-of-the-Box to Drive Your Team's Facebook Following

Sports marketers looking for new ways to drive their team/brand's Facebook following should consider thinking of some out-of-the-box ideas to engage consumers and drive awareness on game day. While content on team Facebook pages and online messaging/advertising are effective means to drive masses of new followers, here are a few additional ideas to consider:

Team Viral Designed to Drive Facebook "Likes"

Sports organizations can release a humorous viral where players, team personnel, legends, and fans sport giant Facebook "like" hands - as featured in the Andy Murray/Head viral below. Teams can feature players shooting/throwing/catching/making saves using the giant "like" fingers and/or giving thumbs ups, etc. 

Facebook "Like" Stations Throughout the Concourse

Teams can set up 10-15 designated kiosks throughout the stadium concourse (with a "like sign" overhead) where fans can easily follow the team and their favorite players on Facebook. Teams can reward all fans who sign up by creating a "Facebook Fans HOF" that encompasses photos of all fans who sign up to follow all of the players on Facebook. Check out how Hyundai executed a similar initiative at a recent car show:

New Djokovic Tennis Ad Turns Heads...

Are you looking to create a humorous viral campaign? Are you looking for new ways to leverage athletes in non-traditional sports?

Head recently released a creative viral campaign that helps bolster the profile of rising tennis star Novak Djokovic. In the clip, Djokovic becomes distracted from the action on the court when he notices an attractive woman in the crowd.

The ad, which most would find pretty strange (some might find it funny), has served as an effective way to get consumers talking about the Head brand. The ad does a nice job fixating the Head brand in a pop culture niche within the tennis community, which could serve as an effective ploy if it can grab the attention of enough young consumers drawn to the game of tennis. 

The ad was created by Aimaq Rapp Stolle, the Feed Company, and 7th Chamber. Check it out below!