Nike Celebrates World Cup Heroes with Special Mural Display

Are you looking for new ways to drive consumer interest and awareness at retail? Are you looking for new ways to bring window displays to life?

Nike recently celebrated the completion of the World Cup at its Nike Stadium retail location in London by adorning 17 5m x 3m window panels with portraits of Nike's key athlete endorsers in the soccer space. Nike turned to London-based artist HelloVon to create the spectacular mural display, which spanned the length of Oxford St. in London.

Check it out below:

Source: ItsNiceThat.com

Nike Hits the Subway to Write the Future

Are you looking for new ways to promote team/player affiliations in high-traffic outdoor settings? Are you looking for new ways to "own" subway and train stations?

Nike leveraged is "Write the Future" World Cup campaign in Denmark by giving a subway station in Norreport a complete makeover. The campaign was designed to demonstrate Nike's support for Denmark footballer Nicklas Bendtner, with the hope that he could guide his team to the promise land and become a leading scorer in the World Cup.

Check out Nike's terrific metro station branding initiative in the video and photos enclosed below:

Source: Nakedcomms cph's Flickr Photostream 

Nike Goes Social with Billboard (and Kobe) in Johannesburg

Nike continued its brilliant "Write the Future" World Cup marketing campaign by turning a Johannesburg skyscraper into an electric facade that highlights the voice of Nike supporters from around the world. Nike has created a Facebook site where fans can submit a 57-character inspirational headline for the soccer player they think will write the future.

Each night, 100 fan-generated headlines are displayed across the interactive LED screen featured on the skyscraper, spanning 44m high x 42m wide x 30 stories high. The most popular and unique submissions are featured scrolling across the skyscraper, supported by a personal notification - a pretty amazing tactic that truly supports social media.

Nike is bringing the skyscraper to life using vibrant LED lights that share the personalized headlines from fans. Check out the amazing interactive display below:

Even Kobe Bryant took a moment to send a good luck message to the USA soccer team, as seen below (his message was "Break the game open. Shatter expectations."):

Nike Takes You Inside Their 2010 OOH World Cup Execution

With the 2010 World Cup in South Africa just a few days away, Nike recently released a really cool viral piece that demonstrates how they wrapped the side of the Southern Life building in Johannesburg with an inspiring campaign.

Check out the viral piece below... It does a terrific job providing an inside look at their behind-the-scenes execution!

Nike and Team England Give Mount Rushmore a New Look

Nike is celebrating Team England's 2010 World Cup run with one of the most unique outdoor billboard adverts seen to date. Nike recently unveiled a giant billboard emulating Mount Rushmore that featured the faces of four (4) of England's prominently known soccer players. The billboard, completely made of rock, is the largest billboard in the UK, measuring 75m x 16m x 2m. The massive billboard, which supports Nike's "Write the Future" campaign, is expected to be seen by an astounding six (6) million consumers.

The only issue?

Three (3) of the players featured in the billboard campaign - Wayne Rooney, James Milner, and Rio Ferdinand - made the England World Cup team. However the 4th - Theo Walcott - did not. Ironically, Walcott's face will be featured in the rock sculpture display next to the word's "Play to be Remembered", but he will actually not be playing in the World Cup at all.

Nonetheless, the billboard serves as one of the greatest outdoor spectacles in sports and will be forever remembered by many in England and across the world for years to come... Not bad for a non-Official World Cup sponsor!

Check out the billboard campaign below:

Source: EPL Talk

Nike Listens to Soccer Fans With "Inspire the Boot" Promotion

Are you looking for new ways to engage your fan base?

Nike is capitalizing on the buzz leading up to the 2010 World Cup in South Africa by offering a "Inspire the Boot" promotion that offers fans a chance to have their favorite personal messages stitched on the boots of the world's greatest players throughout the tournament.

Nike created a microsite and Facebook application to support the campaign, which gives fans a unique chance to inspire soccer stars Wayne Rooney and Ashley Cole. Nike gave consumers the chance to submit their favorite 12-character entries online until May 18th before the winning inspirational slogans are selected. The winning boots will be unveiled at NikeTown London and will be on tour throughout the World Cup in South Africa. An unbelievable offer!

Check out Nike's "Inspire the Boot" online promotional campaign below:

Nike Shows What it Takes to Bleed as One...

Are you looking to create a viral campaign that emphasizes team unity and focus? Are you looking for new ways to engage fans on one united front?

Nike recently released a powerful viral piece that demonstrates the things the Dutch National Team will need to effectively do during the 2010 World Cup to realize their full potential. The piece, entitled "Bleed as One" is very interesting because it uses some unusual imagery to demonstrate how the team will need to compete as a united front with with resolve and focus, not just their brilliant style of play.

Check out the piece below:

adidas Makes a World Cup Splash in South Africa

Are you looking for new ways to activate around premier events? Are you looking to create a national campaign around a soccer property?

As the world prepares for an exciting 2010 World Cup showdown in South Africa, adidas is already capturing the marketplace with a creative mobile marketing program that is uniting citizens of South Africa by having them sign a giant jersey. To drive awareness for the initiative, adidas is creating a video series that chronicles the jersey tour's jersey and capturing consumer engagement along the way.

Check out a preview below: