Nike Listens to Soccer Fans With "Inspire the Boot" Promotion

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Are you looking for new ways to engage your fan base?

Nike is capitalizing on the buzz leading up to the 2010 World Cup in South Africa by offering a "Inspire the Boot" promotion that offers fans a chance to have their favorite personal messages stitched on the boots of the world's greatest players throughout the tournament.

Nike created a microsite and Facebook application to support the campaign, which gives fans a unique chance to inspire soccer stars Wayne Rooney and Ashley Cole. Nike gave consumers the chance to submit their favorite 12-character entries online until May 18th before the winning inspirational slogans are selected. The winning boots will be unveiled at NikeTown London and will be on tour throughout the World Cup in South Africa. An unbelievable offer!

Check out Nike's "Inspire the Boot" online promotional campaign below:

Nike is On Target with its Latest Soccer Viral

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Nike recently teamed up with Wayne Rooney and Fernando Torres to create a cool new viral piece. The clip, entitled "Master Accuracy" demonstrates the skills that players can develop while wearing the new Nike Total 90 III soccer cleats.

The advert features Torres challenging Rooney to shoot balls through laser-based targets. Check it out below:

Nike Shines with "Show Your Five" Campaign...

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Are you looking to promote a grassroots soccer tournament? Are you looking for a unique way to relate professional sports to the games played by everyday children on the streets?

In February, Nike released a tremendous online campaign designed to peak consumer interest in their  "Show Your Five" soccer tournament being hosted across Europe. The tournament, marking Nike's largest brand push in Europe in the past decade, features teams of the best footballers in Europe competing against one another in a 5v5 match.

Nike's Show Your Five tournament website features an array of interactive features for soccer enthusiasts to enjoy, including:

  • Mash Up Your Game - A feature that lets consumers create their own highlight videos
  • Show Your Music - A feature that lets consumers check out the official bands of the tournament
  • The New Zoom CT - Shows product attributes of the brand's new footwear
  • A variety of videos stemming
  • Event / Venue details

To drive buzz for the tournament, Nike featured Wayne Rooney and Joe Cole competing alongside skilled amateur footballers in an urban-style match. Check out the clip below: