Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
Sports properties looking to feature new entertainment acts at their games should take a close look at The Piano Juggler - an interesting character who puts on quite a show for fans. Check out a few of his halftime performances below:
The Washington Wizards entertained fans at a recent home game by allowing a few select fans a chance to attempt dunks off a trampoline (standard intermission entertainment). However, the team did a terrific job staging the event to the enjoyment of fans.
Check out how they did it below:
Which leads one to question... Dunkin' Donuts does so many great things to leverage their sports partnerships, particularly in Boston, but why have they not sponsored the "Dunkin' Donuts" ... a group of regular fans, out-of-shape fans, or acrobatics dressed in donut costumes (or as munchkins) dunking off branded trampolines at halftime? It seems like a no-brainer that plenty of fans would enjoy. Teams could find ways to drive traffic to retail based on the number of dunk conversions.. Just a thought!
The Milwaukee Admirals of the American Hockey League (AHL) have found an interesting way to entertain fans during select intermissions - a giant beach ball. The team features a Beach Ball Bounce game on the ice that features two (2) teams of four (4) helmeted participants competing to knock the beach ball, filled with helium, through open boards at both ends of the ice (where the zamboni's drive in).
The promotion could serve as a great way for organizations to cross-promote other sports in town (local soccer club, basketball team with giant branding on a ball), local businesses (giant bowling ball, pool ball), lotteries (giant lottery ball), casinos, and more.
Check out the Admirals' execution of the Giant Beach Ball Bounce below:
Are you looking for new ways to drive excitement around alcoholic beverage partners? Are you looking for ideas to enhance your in-game entertainment?
The Grand Rapids Griffins of the AHL recently did a tremendous job bringing back the excitement of the Bud Bowl in an entertaining on-ice promotion between periods. The club featured a live race between a Budweiser, Bud Light, and Bud Light Lime can that was heightened by a intro piece that was very well done While most teams simply execute a contest between periods, the Griffins really took the promotion to the next level with the creative training lead-in.
The Griffins' Mascot Can Race is a simple intermission tactic, but serves as an effective way to drive fan excitement for Anheuser-Busch brands when most fans are heading out to the concourse to purchase their favorite beverage! Check it out below!
Are you looking for new ways to leverage housing/realtor partners? Are you looking for ways to help build the identity of your organization's players outside of the stadium/arena?
The ECHL's Charlotte Checkers recently promoted their partnership with the Park at Steele Creek living community by creating a humorous "Cribs" vignette that features the apartment of defenseman Ethan Graham. The 8:31 feature does a tremendous job profiling "The Official Off-Ice Home of the Charlotte Checkers" and provide fans with an inside look at the lifestyle of a minor league hockey player. It's refreshing to see teams work so closely with their players to provide unique content for fans (even if we aren't dealing with mansions and luxury automobiles behind the scenes)...
The Checkers feature the Cribs vignette along with a collection of other videos on the team's official YouTube Channel (check it out - a nice benchmark for other minor league organizations).
Check out the Checkers' Cribs segment below:
Hats off to Thomas Smith and Patrick Stack for continuing to do some great things for the Checkers organization... keep up the great work!
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
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Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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