Boston Celtics Fans Love Their Gino...

Are you looking for a new way to entertain your fans during games? Are you looking for unique ways to leverage video board content during timeouts?

During the Boston Celtics' 2008 NBA Championship Title run, the city of Boston became infatuated with a phenomenon involving "Gino", a character from the 1970's show American Bandstand.

Each time the Celtics were in a position to win, the team would play a clip on the video board of Gino dancing his tail off in classic attire with the name Gino emblazoned across the front of his shirt. Gino quickly became an instant hit in Boston, with some even referring to him as the team's unofficial mascot.

Gino fever led the Wall Street Journal to begin an investigation in 2008 to track down who the mysterious Boston legend actually was.  Unfortunately for Celtics fans everywhere, the Wall Street Journal's investigation found that Joseph R. Massoni aka "Gino" passed away at the age of 34 in Fontana, California. But in Boston, the Gino legend will always live on.

Check out a clip of Gino in action celebrating a Celtics victory below:

The Celtics and Welch's Team Up To Create a Video Board Hit...

Are you looking for new ways to integrate the products of supporting partners into video board features? Are you looking for ways to incorporate corporate partners in memorable, fan-friendly initiatives?

The Boston Celtics have teamed up with Welch's Peanut Butter Jelly to create a classic feature that is shown on the video board during the team's home games. The clip features Welchy (Welch's Peanut Butter Jelly mascot) performing a variety of dance moves in what appears to be the Celtics locker room. The simple, yet engaging piece serves as a very effective way to drive fan excitement and awareness of Welch's affiliation with the Celtics organization. Check out the clip below:

A special thanks to Josh Hafer of the Columbus Blue Jackets for coming across this interactive in-game feature and passing it along.