The Celtics and Welch's Team Up To Create a Video Board Hit...

Are you looking for new ways to integrate the products of supporting partners into video board features? Are you looking for ways to incorporate corporate partners in memorable, fan-friendly initiatives?

The Boston Celtics have teamed up with Welch's Peanut Butter Jelly to create a classic feature that is shown on the video board during the team's home games. The clip features Welchy (Welch's Peanut Butter Jelly mascot) performing a variety of dance moves in what appears to be the Celtics locker room. The simple, yet engaging piece serves as a very effective way to drive fan excitement and awareness of Welch's affiliation with the Celtics organization. Check out the clip below:

A special thanks to Josh Hafer of the Columbus Blue Jackets for coming across this interactive in-game feature and passing it along.