Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
In recent years, a number of properties have experimented with the idea of creating loyalty rewards programs for their ticket holders. Oklahoma State has taken the concept of a rewards program and run with it, creating the "O Rewards" program and setting a precedent for others to follow with a simple yet effective business model.
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
“Build partnerships, not sponsorships.”
Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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