Engaging Consumers...At the Bar?

Picture yourself sitting at the bar, contemplating which beer to order next... Miller Lite? Bud Light? Coors Light? A new craft beer? How about the liquor collection perched behind the bartender, clamoring for your attention? Marketers, aware of this purchasing scenario, are realizing that simply having their product available is simply not enough. Today it was announced that Molson-Coors and Diageo have made a low-six-figure investment in The Bar Channel, a medium that provides targeted messaging to consumers through televisions at the bar. What, you say?

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