Nike Celebrates World Cup Heroes with Special Mural Display

Are you looking for new ways to drive consumer interest and awareness at retail? Are you looking for new ways to bring window displays to life?

Nike recently celebrated the completion of the World Cup at its Nike Stadium retail location in London by adorning 17 5m x 3m window panels with portraits of Nike's key athlete endorsers in the soccer space. Nike turned to London-based artist HelloVon to create the spectacular mural display, which spanned the length of Oxford St. in London.

Check it out below:

Source: ItsNiceThat.com

Nike Goes Social with Billboard (and Kobe) in Johannesburg

Nike continued its brilliant "Write the Future" World Cup marketing campaign by turning a Johannesburg skyscraper into an electric facade that highlights the voice of Nike supporters from around the world. Nike has created a Facebook site where fans can submit a 57-character inspirational headline for the soccer player they think will write the future.

Each night, 100 fan-generated headlines are displayed across the interactive LED screen featured on the skyscraper, spanning 44m high x 42m wide x 30 stories high. The most popular and unique submissions are featured scrolling across the skyscraper, supported by a personal notification - a pretty amazing tactic that truly supports social media.

Nike is bringing the skyscraper to life using vibrant LED lights that share the personalized headlines from fans. Check out the amazing interactive display below:

Even Kobe Bryant took a moment to send a good luck message to the USA soccer team, as seen below (his message was "Break the game open. Shatter expectations."):

Nike Takes You Inside Their 2010 OOH World Cup Execution

With the 2010 World Cup in South Africa just a few days away, Nike recently released a really cool viral piece that demonstrates how they wrapped the side of the Southern Life building in Johannesburg with an inspiring campaign.

Check out the viral piece below... It does a terrific job providing an inside look at their behind-the-scenes execution!

adidas Makes a World Cup Splash in South Africa

Are you looking for new ways to activate around premier events? Are you looking to create a national campaign around a soccer property?

As the world prepares for an exciting 2010 World Cup showdown in South Africa, adidas is already capturing the marketplace with a creative mobile marketing program that is uniting citizens of South Africa by having them sign a giant jersey. To drive awareness for the initiative, adidas is creating a video series that chronicles the jersey tour's jersey and capturing consumer engagement along the way.

Check out a preview below: