TrendHunter Unveils 20 Marketing Trends to Watch in 2011
/TrendHunter recently released a terrific list of the Top 20 Marketing/Advertising/Fashion Trends to Watch in 2011. The list includes some great insights that marketers need to be aware of.
The five (5) trends most relevant to sports marketers include projected publicity, wearable tech, tweetonomics, democratic selling, and real timing, but make sure that you read through all twenty trends to develop a better understanding for new opportunities in the marketing landscape.
Check out a breakdown of TrendHunter's Top 20 Trends below as well as their video feature:
Top 20 Trends to Watch in 2011
- Discrete Consumerism - Whether it's Starbucks disguising one of its chains as an India espresso bar or Absolut going label-less, consumers are shying away from traditional brands and labels in favor of creativity and differentiation. To thrive in a creative world, brands need to stop generic marketing and create experiences that are irresistible to a specific group of people
- Tweetonomics - From hashtag-powered sites to Twittering shoes to social networking stockings, as long as Twitter continues to flourish so will all of the businesses smart enough to use social media for their own success. 2011 is the year that competitors will use social media to steal away your best customers
- Perpetual Adaptation - There is an ongoing demand for ever-evolving aesthetics. The world is changing so rapidly that consumers are now in love with change itself
- Geriatric Couture - Embroidery and vintage fabrics are being resurrected from our grandparents' generation as styles continue to revolutionize
- Luxury Lives On - Even though the markets may be down, indulgent consumers still crave luxury. The financial crisis caused many businesses to scale back but wealthy needs still exist
- Modern Kidvertising - Marketers are focusing their efforts to where the money is - parents. Childrens campaigns are appealing to adult interests using eco-friendly textiles and Midwest decor. We are seeing a new era of sophisticated children's products
- Rockstar Self-Expressionism - Rock'n'Roll culture still has a significant influence in a number of industries (Hard-edge hotel designs, rockstar fashion, rebellious product design)
- Democratic Selling - Consumer votes, tweets, and Facebook likes are used to determine what retailers actually sell. The voice of the consumer has never been louder
- Toddler Touchscreens - Using touchscreen platforms like the iPad and Android, developes are producing games and experiences that appeal to next generation parents and their tech savvy kids (Interactive film maps, recordable storybooks, pillow technology and interactive fairy tales)
- Hyperrealism - Artists are striving to create their own accurate depictions of reality using their raw talent (outside of Photoshop)
- Tangible Printing - Smaller businesses are using 3D printing to create fast, rapid prototypes of body armor, shoes, and clothing
- Next Besting - Brand name products are taking a backseat to budget-friendly and more personalized alternatives; consumers are still buying things but they are becoming more conscious of what they actually need and why (and are in turn, seeking out the next best alternative)
- Modern Cubism - In a cluttered world, people seek refuge in simplified design (cube lighting, square architecture, and cubic technology)
- Real Timing - Businesses are incorporating Foursquare, Twitter, and live streaming to provide participants with instant gratification; social media has become the medium of choice for consumers
- On the Spot Style - Established brands are satisfying consumer demand for real style; street style fashion is being amplified by a surge in unique niche fashion blogs
- Brand Reversion - Consumers are on a quest to satisfy their nostalgia (Princess phones, etc.); brands are going retro for revenue
- Wearable Tech - How fashion and technology are converging to produce unique products (Earring telephones, holographic wristwear, and visual hearing aides)
- Charitable Deviance - Using shock tactics in charitable marketing campaigns
- Interactive Retail - Interactive shopping bags, iPad menus (how retail is differentiating is a social media savvy world)
- Projected Publicity - Large scale, low-cost ultra viral mediums like projected billboards
Check out their 2011 Trends to Watch Video below:
