More Sports Marketing Trends to Follow in 2011

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Thomas Janca of Proximity Prague recently posted a terrific Powerpoint presentation on SportsMarketing20.com that details emerging trends in the global sports marketing landscape. The presentation featured some great insights that I wanted to share as key discussion points to monitor.

Ten (10) sports marketing trends highlighted in the deck for 2011 included:

  1. Digital In-Game Experience
    1. YinzCam, FanVision
  2. Social Gaming
    1. adidas' UEFA Champions game, FIFA Superstars, Nike's I AM PLAYR
  3. Content Marketing
    1. Viral videos, digital program ads
  4. Grassroots Marketing
    1. NJ Nets' Hoops and Pancakes, Sigma Olomouc's community efforts
  5. Crowdsourcing
    1. St. Louis Cardinals' fan scouting reports, Boston Globe WC fan perspectives
  6. Local-Based Networking
    1. Washington Redskins and Manchester City's Foursquare efforts
  7. Group Buying
    1. Univ. of Colorado and Washington Wizards Groupon promos
  8. Virtual Goods
    1. The Golf Warehouse's Facebook credits, Virtual appearances by pro players
  9. Ambush Marketing
    1. Bavaria - World Cup, Nike - Berlin Marathon, Hugo Boss - 09 British Open
  10. QR Codes
    1. Detroit Red Wings and Sacramento Kings' QR Code efforts

Check out Thomas' insightful document below:

Game, Set, Fans: 10 Sports Marketing Trends for 2011
View more presentations from Tomas Janca.