Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
Sports organizations looking to create new, engaging videos to feature on their websites during the off-season should consider benchmarking a recent "How to Fit in at Tiger Stadium" piece developed by LSU Athletics. The video is unique, humorous, and educational as it sends a clear message to fans.
Check it this classic piece below:
Over the years, Journey has proven to be a "go-to" music choice for sports organizations looking to enhance their game entertainment and drive fan excitement. There is just something about Journey's music that gets fans going.
Just see for yourself. During the 8th inning of Los Angeles Dodgers games, the team calls on Jameson Moss, a talented season ticket holder to perform a unique dance rendition of the famous Journey song title, "Don't Stop Believing" on the scoreboard at Dodger Stadium. Take a quick moment to check it out and enjoy!
Are you looking for new ways to entertain fans between innings?
Best Buy features a very entertaining video board segment in between innings at the new Yankee Stadium that challenges the memory skills of fans. Best Buy features a "Match Game" vignette that tasks one (1) select Yankee fan with memorizing which Yankee player was featured twice behind a series of tiles that resembles the Brady Bunch.
The feature would serve as a terrific way for teams to promote:
Consider new ways that you can bring your events to life for fans outside the lines!
Are you looking for unique ways to engage fans in-venue? Are you searching for ways to add entertainment value to the fan experience?
While the stadium arms race has dominated the North American marketplace, some Asian sports organizations (particularly in South Korea) have continued to place an emphasis on creating a human jumbotron effect. In fact, they have gotten pretty good at it over the years.
The human videoboard involves a large group of individuals who carry out choreographed chants and color movements (using layers of shirts), driving spirit and excitement amongst onlookers. It really is something that you just have to see for yourself:
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Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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