The Top 5 Activation Ideas From the U.S. Open...

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Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space?

I. CONTINENTAL AIRLINES

II. HEINEKEN

III. WILSON

IV. LEXUS

V. NIKE

The U.S. Open Brings Back the SmashZone...

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Courtesy: Synergy EventsAre you looking to create the ultimate fan experience at your venue? Are you looking for new ways to engage fans and incorporate partners at tennis events?

U.S. Open officials teamed up with Synergy Events to bring back the SmashZone - a 20,000 sq. foot interactive fan experience - back to the National Tennis Center's Indoor Training Center after a three (3) year hiatus. The SmashZone featured a variety of games and exhibits for fans of all ages to enjoy, including:

  • American Express "Challenge A Pro" - An interactive GreenScreen technology that enables fans on-site to virtually play against tennis pros. After the consumer participates in the exhibit, a digital video is captured and sent to him/her via text, MMS, or email (which they can then share with friends) - check it out here
  • The Training Zone
  • Fast Serve Cages - click here to check it out
  • QuickStart  Tennis Format (Where Fans Can Play 1v1)
  • A "You Call the Shots" Exhibit
  • A Large "Center Court" That Featured Guests Appearances, Games, Contests, and Exhibitions
  • Giant Television Screen

Here is a quick panorama of the U.S. Open SmashZone exhibit: