Teams Find Social Networking Solutions at the Watercooler...

Are you looking for new ways to tap into the social networking space? Is your organization looking for new ways to use social networking platforms to drive ticket sales?

Sports properties are turning to Watercooler Inc. for social networking solutions. Watercooler Inc. provides the most extensive network of online fan communities around sports and TV entertainment, presenting sports organizations an opportunity to target (and offer select promotions to) a niche group of avid fans. Founded in 2006, Watercooler has emerged as a leader in creating fan group applications (e.g. Florida Football Fans app on Facebook).

Sports properties leveraging Facebook groups to promote their brand will find that their options are pretty limited to walls, discussion boards, and building an online user list. With Watercooler’s 800+ online fan group applications, teams can do much more, including:

• Drive ticket sales (through an online ticket promotion targeting a niche group of fans that can span in number from a few hundred to 500,000)
  • Note: To run an effective promotional ticket offer, Watercooler normally requests 7-10 business days for proper execution
• Cross-promote through other the fan group applications of other organizations in the local marketplace (e.g. the LA Clippers could cross-promote on the LA Dodgers page/notifications during the off-season)
• Offer select value packages/VIP experiences (receive a free hot dog and beverage with the purchase of a $10 ticket)
• Trivia
• Game Day Forums
• Discussion Forums
• Customized Walls / Photos
• Online Polls

Watercooler has already helped execute ticket promotions for a handful of professional teams, including the Golden State Warriors, Chicago Bulls, Memphis Grizzlies, New York Knicks, NY Islanders, Phoenix Coyotes, Los Angeles Clippers, and New York Rangers. The company has the infrastructure to help teams host third party social communities on their team pages and can help deliver promotions to a new, untapped online fan base.

Look for new efforts by Watercooler in the sports marketplace! Check out a clip that details their services below:

See this video on Vator.tv »

25 Ways Sports Organizations Can Utilize Twitter

Is your organization considering using Twitter as an online medium to connect with consumers, drive awareness for promotions, and receive feedback from fans? Are you looking for new ways to utilize Twitter as a messaging tool?

Partnership Activation created a resource that captures "25 Ways Sports Organizations Can Utilize Twitter" in an effort to help guide sports marketers and their respective organizations in the social networking space.

If you have a moment, please check out the enclosed document and share it with colleagues and friends in the industry. It is time that your organization takes advantage of the Twitter movement!