During national television broadcasts, University Athletic Departments are provided an opportunity to leverage their courtside rotational signage to promote "institutional messages". As a result, Universities have gotten pretty creative with their messaging tactics, promoting everything from social media channels to kids club initiatives to award nominations.

Check out a few screenshots that detail how the University of Wisconsin Athletics Department leveraged their LED scorers table display during a recent Wisconsin-Michigan State basketball game broadcasted on CBS.

A special thanks to David Cohn of the Wisconsin State Golf Association for his insights and contributions to this column.

Message: Promoting Lowe's Senior Class Award

Message: Promoting Special WI Men's Basketball Facebook Offer

Message: Promoting WI Men's Basketball Twitter Contest

Message: Promoting Badgers Kids Club

Message: Promoting Badgers' Varsity Magazine

Message: Promoting Fan of the Game Initiative

Partnership Activation

Partnership Activation

Latest Content

Partnership Activation

Partnership Activation

TWEET TO @BRIANGAINOR

SHARE YOUR IDEAS HERE