Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
Are you looking for ways that companies have crossed the line in the sponsorship world? Are you looking for instances where brands went against the norm with their sponsorships?
The video below details how Volkswagen (German for "the people's wagon") recently sponsored the Russian national soccer team... in a recent FIFA 2010 Qualifier against the Germans. The highly controversial sponsorship drew a significant amount of media buzz.
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
“Build partnerships, not sponsorships.”
Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.
