Puma Pulls Off An Epic Cape Town Stadium Stunt (If It's Real)

How will the 2010 World Cup be remembered?

Arguments can be made for missed calls, heroic performances, the Jabulani factor, and the return of Maradona. But if there is anything that's certain, it is the fact that consumers are witnessing some of the most creative sports marketing ideas and campaigns ever produced in the soccer space.   

While the world's finest teams have battled it out on the pitch in South Africa, the world's leading apparel/footwear brands have been battling it out in the trenches. Both Nike and adidas have created some terrific ads, viral pieces, Facebook campaigns, and OOH campaigns. But it should be noted that Puma is holding its own too...

Puma secretly unveiled an epic Cape Town Stadium Stunt in support of its global "Love = Football" campaign. It's a wonder how they pulled off this stunt (if it's real, did they use buses and taxis?), but it just goes to show that with a little creativity, every brand can steal a piece of the pie.

Check out the epic Puma viral stunt below (especially the 1:12 mark)!

Puma Celebrates the Game of Soccer in Africa

Are you searching for new campaigns centered around the World Cup? Are you looking for new, compelling soccer campaigns?

Puma recently released an outstanding World Cup advertising campaign entitled The Journey of Football. The spot, created by Syrup, showcases the impact that soccer has had across Africa and celebrates the origins of the game and its ability to unite nations.

Puma's campaign serves as a great example of ways that non-Official brands can still create captivating campaigns that energize consumers around the world. 

There's no question that this Puma spot, to the tune of Gnarls Barkley's hit song 'Going On' will get you excited about the upcoming 2010 World Cup in South Africa. Check it out below: