Puma Scores with WPS Breast Cancer Campaign

During the month of October, Puma supported Breast Cancer Awareness Month by leveraging its sports affiliations to drive awareness and donations for breast cancer research. Puma created a Project Pink campaign, supported by its partnership with Women's Professional Soccer, that raised $62K+ funds and generated awareness via 17K+ tweets.

Puma highlighted the efforts of campaign through a tremendous digital recap that should serve as a benchmark for any brand/organization looking to highlight the results of their campaign in an impactful, shareable way.

Check it out below:

Puma Scores With Valentines Day Viral Effort

Are you looking for new ways to leverage the passion and emotion of sports without owning rights to marks? Are you looking for new ways to leverage key holidays throughout the calendar year?

Puma has created an outstanding Valentines Day viral campaign that will surely impact the lives of thousands of soccer fans (and their spouses) around the world. Puma created an entertaining viral piece that features a group of soccer hooligans, referred to as the Hardchorus, belting out a sappy Savage Garden Tune.

The viral piece, created in conjunction with Puma's Love=Football campaign, was designed with the avid soccer fan in mind who would like to send a gift to a loved one that knows where their heart really is on Valentines Day if/when their favorite soccer club is playing.  

Source: Creativity-Online.com