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The Portland Timbers kicked off their 2011 MLS season at home, the new Jeld-Wen Field, by allowing the Timbers Army (the team's fanbase) to sing the National Anthem.
Check out this incredible fan-friendly tactic that helped ring in a new era of soccer in Portland!
The Portland Timbers of Major League Soccer created an exclusive fan membership club called The Axe Society to celebrate the team's founding season ticket holders during the team's first year of existence. Fans who became Portland Timbers season ticket holders by December 31, 2010 were given a lifetime membership into The Axe Society - an entitlement that includes a number of exclusive benefits:
Note: For fans to maintain their exclusive Axe Society membership, the team has noted that they must invest each year in at least one (1) Timbers full-season seat.
While creating a fan club to honor fans during a team's inaugural year is not a relatively novel concept in sports, what's extraordinary in this instance is the Portland Timbers' execution of The Axe Society. The team has done an exceptional job bringing the program to life, featuring prominent displays throughout Jeld-Wen Field and delivering a number of exclusive benefits for fans.
The Portland Timbers have quickly emerged as a first-class organization and their new stadium facility is pretty remarkable. Check out some photos of Jeld-Wen Field here.
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Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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