Nike 6.0 Lets Snowboarders Live/Play at Marco's Mansion

Brands looking for new ways to capture the action/extreme sports crowd should take a close look at a recent viral from Nike entitled, "Marco's Mansion". To capture the attention of snowboard enthusiasts who wish they could live on top of the mountain, Nike 6.0 created a man-made igloo (called Marco's Mansion) that a team of notable snowboarders could throw down on all day and sleep in at night.

The concept of the piece is extremely creative and is a great way to drive some incremental interest in the sport and several notable personalities (Marco Smolla and his gang).

Check it out below:

Nike Welcomes Action Sports Enthusiasts to "The Farm"

Are you looking to feature action sports in non-traditional settings? Are you looking for new ways to incorporate action sports?

Nike continues to revolutionize the action sports space by refurbishing non-traditional areas into ultimate attractions for skateboard/snowboard enthusiasts. Nike recently ventured to the German countryside to create its newest action sports spectacle, "The Farm".

Once the project was complete, Nike invited some of the world's greatest action sports enthusiasts to try out all of the new toys it had to offer... Check out the viral piece below!