The Islanders Take Their Game Day Programs Digital

Are you looking to implement new green initiatives? Are you searching for new ways to leverage emerging technologies to enhance the fan experience?

The New York Islanders are tackling two efforts - going green and staying up-to-speed with technology - by introducing Digital Gameday Programs to all its fans attending the team's home games in 2009. As part of the team's "Goal Green" initiative in 2009, the Islanders will completely replace their traditional programs with a version that fans can access on their PC's and mobile phones the day of each home game.

The Digital Gameday Programs will mirror the team's previous print offering, complete with rosters, match-ups, stats, and advertisements. The interactive programs will even include gameday video, promotions, contests, and offers. Thus far, the team has seen 60,000 fans sign up for a Digital Magazine subscription (free).

An example of the team's Digital Gameday Programs can be seen here.

Source: Sports Business Journal, Islanders.nhl.com