Sounders FC Entertain Fans with Soccer Ball Race...

Are you looking for ways to engage fans during halftime or stoppages of play? Are you looking for new ways to provide entertainment value for fans?

The Sounders FC organization currently features an interactive soccer ball race segment during halftime of its matches at Qwest Field. The promotion is a fan favorite as it tests the speed and skills of three (3) contestants wearing giant soccer ball costumes. Check out the team's execution of the promotion during a recent home contest against the Columbus Crew:

Sounders FC representatives could make the promotion more engaging for fans by assigning a different section to each of the contestants, creating a performance driven incentive (for the chance to win X prize). Check back for related promotions offered by the Sounders FC organization!

Chivas USA Sells Tickets With Interactive Online Campaign...

Are you looking for a unique way to drive ticket sales? Are you looking to create an engaging online marketing tactic?

Naveed Siddiqui of Pinnacle Athletes recently passed on a tremendous interactive campaign that Chivas USA recently implemented to drive ticket sales. Chivas collaborated with Siddiqui's group at Pinnacle Athletes to create the "Chivas Keys to the Game", an engaging online campaign that mirrors the online viral campaign created by the University of Gonzaga athletics department. Chivas created incremental value out of the campaign by tying in one of its official partners, Frazee Paint.

To partake in the interactive viral piece, users are first asked to provide their name and telephone number (which is essential for the engagement part of the piece but might deter some people from choosing to participate).

Once the user information is submitted, viewers are shown a captivating clip of "keys to the game" which touches on everything from the team's performance to the fans to the ChivaGirls. The clip thenleads into a feature where the crew of announcers personally give users a call on their cell phone to pitch them a ticket package - it is definitely worth the time to watch and experience!

From a branding standpoint, the clip serves as a nice brand awareness play for Frazee Paint (although it doesn't do much from a sales driving/product attribute education standpoint). But overall, the feature is terrific and is one of the most captivating campaigns created in the MLS space to date.

For more information on the campaign , please reach out to Alex Gallegos, Director of Marketing for Chivas USA at AGallegos@cdchivasusa.com.

Check back for more creative campaigns!