Alaska Air Partners With the Timbers To Create Hilarious Ads

Alaska Air is leveraging its designation as the Official Airline of the Portland Timbers with a series of hilarious commercials that incorporate team stakeholders. The airline's first commercial features Timbers head coach John Spencer giving seat belt instructions to passengers and the second spot features the team's iconic mascot, Timber Joey, helping a passenger with his luggage.

The ads have been very well received by soccer fans, especially amongst the Timbers' loyal following of fans. Check out the two (2) spots below and consider new ways that you can take team partnerships to the next level with a dose of humor. 

Alaska Air Commercial Featuring Timbers Head Coach John Spencer

Alaska Air Commercial Featuring Timber Joey

A special thanks to Alan Cassinelli of UC Santa Barbara Athletics for his insights and contributions to this column!

Red Bull Turns Its Soccer Arena Into a Snowboarder's Dream

Team marketers looking for new ways to utilize their stadium venues to generate revenues and buzz during the offseason should consider benchmarking a recent tactic implemented by Red Bull. During the MLS offseason, Red Bull turned its venue, Red Bull Arena in Harrison, NJ, into an ultimate playground for several elite snowboarders.

As part of a Red Bull Weather Warriors initiative, Red Bull allowed snowboarders Hans and Nils Mindnich to host a snowboarding session inside Red Bull Arena and caught all of the action on camera.

Check it out below: