Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
Vodafone recently unveiled a tremendous viral piece that features its star F1 drivers, Lewis Hamilton and Jenson Button, scrambling to put together the pieces of their car after their pit crew team decides to leave. The viral piece does a great job emphasizing the integral role that all team members play on the Vodafone race team. No star is bigger than the teammates and personnel that support him/her.
Check out the piece below!
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Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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