The Red Wings Weave Fans Into Their Playoff Introductions

Are you looking for new ways to engage fans on game day? Are you looking for new ways to bring your pre-game introductions to life for fans?

The Detroit Red Wings delivered an industry best practice during the 2010 NHL Playoffs with an outstanding pre-game intro video that incorporated fans in truly engaging manner. The intro featured pictures and videos from fans across the globe displaying their fandom for Red Wings hockey before a collection of thrilling team highlights were shown on a colorful drape that hung above center ice.

The pre-game intro campaign was very unique and effectively demonstrated the power of the Hockeytown mantra across the globe. Check out this "must-see" video below!