Teams Turn to Exclusive Camera Angles To Give Fans Unique Vantage Points of the Action

/

In recent years, the emergence of social media has placed increased pressures on sports organizations to deliver new, compelling content for fans to enjoy. As a result, many teams have looked to create exclusive gameday camera angles that provide fans with unique vantage points of the action.

Exclusive camera angles are a terrific resource to have on gameday, as they:

  • Provide valuable content that can be sold to corporate partners (especially if a brand serves as the presenting sponsor of the dance team, halftime entertainment, emcee, etc.)
  • Provide valuable content for fans via social media (Facebook, YouTube, Twitter), team apps (mobile), team digital channels (live, streaming content), and inside suites and select stadium destinations
  • Serve as key way for teams to extend the gameday engagement experience
  • Provide access to team and player personnel in new ways

While it's one thing to watch a game passively on television, it's another to experience the action through the eyes of a key stakeholder on-site/in attendance. Check out a few examples of how teams are looking to bring fans closer to the action:

Cheerleader / Dance Team Cam

Hold on tight. Flip, fly through the air and runout with the team from the perspective of an LSU Cheerleader during the Nov. 25 LSU Football game vs. Arkansas in Tiger Stadium.

Amanda Grace: Choreographer, Director and Coach! See the World-Class NJ Devils Dancers perform live at "the Rock"!!!

Tunnel Cam

Go inside the tunnel at The Etihad Stadium as City hit Arsenal for six. What went on before, during and after the game? It's the ultimate look behind the scenes during one of the best games of the season in the Barclays Premier League. Subscribe for FREE and never miss another CityTV video.

Leafs @ Sabres 1/8/10 HSBC Arena

Bench Cam

Leafs @ Sabres 1/8/10. Sabres score 2nd goal of game. Here's the view of the Buffalo bench when they score the goal. Watch Tony Lydman after they score. He tries to give knuckles to Patrick Lalime but Lalime doesn't see him. The look on his face is priceless.

Helmet Cam

Keith Price is wired up for the 2011 Spring Game.

Mascot Cam

Sam P.O.V. Cam! Every wonder what it would be like to see what a pro mascot sees? Follow Sourdough Sam (mascot for the SF 49ERS) as he takes a go pro camera for a spin! You'll see dancing,player intros, national anthem, 49er fans and more!

Amazing "Ralphie Cam" view of the Colorado Mascot taking the field in Boulder thanks to GoPro camera.

Parachute Cam

Sgt. Adam Sniffen from the 101st Airborne Division delivers the game ball via parachute before the Michigan vs. MSU game at Michigan Stadium on Oct. 9, 2010.

Foot Cam

This is the foot cam from my hot lap in the V8 Supercar. Just gives you an idea of how intensely V8 drivers actually do drive. I was the passenger. Driver was Neil Crompton.