Leverage Camera/Film Partners With Photo Diary Features...

Are you looking for new ways to leverage camera and film sponsors? Are you looking for ways to enhance your organization's media content?

Vodafone McLaren Mercedes did an excellent job teaming up with Olympus to create a premier Photo Diary feature on the Formula 1 race team's official website. The Olympus Photo Diary page features a collection of rare photos providing insights from the Formula 1 front line that were captured throughout the season by Olympus photographer Jon Nicholson.

The Olympic Photo Diary page also allows for fans that are apart of the team's membership program to contribute preferred photos to the collection.