The Cleveland Indians and BP Capitalize on Pre-Game Inventory

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The Cleveland Indians recently announced a partnership with BP that is highlighted by a series of promotions in-stadium and at retail.

As the Official Fuel of the Cleveland Indians, BP receives the exclusive naming rights of Indians batting practice and the company is taking full advantage of the designation to enhance the fan experience:

  • Fans can win free BP gift cards by catching specially marked balls into the outfield stands during batting practice
  • The first 100 fans who arrive for pre-game batting practice receive a limited edition Indians t-shirt at Gate A
  • BP will reward select fans with VIP batting practice experiences at 40 home games. The experience includes special on-field access and a gift bag of promotional items

From a retail standpoint, the Indians and BP are teaming up to execute a pretty standard fill-up and win promotion across 215 BP locations in Northeast Ohio. From June 1st to August 30th, fans who fill-up their cars with ten (10) gallons of gas can receive a scratch-off card that provides a unique code. Fans are encouraged to register five (5) unique codes on BPIndiansBaseball.com to receive two (2) free Mezzanine tickets to an Indians game online at www.indians.com/BP.

The Cleveland Indians Feast on Lunchtime Tickets

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Are you looking for new ways to attract fans to the ballpark? Are you looking to create promotions that specifically target businessmen working 9-5?

The Cleveland Indians are currently offering a terrific "Lunch and Three Innings" promotion that enables persons working downtown to purchase a $15 upper deck ticket to the ballpark for games played at 12:05pm and receive a $10 credit towards lunch at any Progressive Field eatery.

The $10 concessions credit is applied via a bar code on the ticket that can be easily scanned. The promotion, devised by Indians Vice President Bob DiBiasio, has proven to be very popular yet just one other MLB organization (the Cincinnati Reds) currently promotes a similar offer.

Thus far, the Indians have held five (5) "Lunch and Three Innings" promotions in 2010 and have another scheduled for the team's home game against the Chicago White Sox on September 1st. From a traction standpoint, the Cleveland Indians recently sold 1,250 (of 3,065 game day tickets sold) for the Lunch and Three Innings Promotion when the team hosted the Toronto Blue Jays for a 12:05 game on Thursday, July 1st.

While most consumers who purchase the Lunch and Three Innings offer stay for about 1.5 hours before returning to work, the promotion serves as a great way to get fans in the stands and engaged in the action and entertainment offered at Progressive Field. But business people are not the only ones taking advantage of the unique offer. A camp counselor recently brought 250 kids to a game, realizing that he only had to pay $5 a ticket once the offer was all said and done.

Hats off to the Indians for coming up with an out-of-the-box idea to fill the stands at Progressive Field during afternoong games!

Source: Cleveland.com