Toronto FC and adidas Let Fans Design the 2012 Team Kit

Sports organizations looking for new ways to leverage apparel providers should closely monitor a new promotion that adidas and Toronto FC have teamed up to offer the team's fans in Ontario. The two parties are allowing the team's followers an opportunity to design the 2012 supporters kit (team uniform) for the chance to win the first official 2012 kit prototype, signed by the entire Toronto FC squad.

The promotion is very engaging because it allows fans to create their own design based on their stylistic interests yet it's offered in a relatively controlled manner on the official "Create Your Kit" microsite. Toronto FC fans living in Ontario have been very receptive to the initiative, with 4,000+ fans submitting their favorite designs in less than 48 hours since the site's launch on October 26th (the promotion runs through November 22nd).

Take a moment to check out the site's design and page elements below:

adidas Unveils Amazing Soccer Viral Pieces Worldwide...

Are you looking for new ways to generate interest in your sports organization or brand? Are you looking to create a captivating viral campaign?

Over the past few months, adidas has unveiled some amazing soccer viral pieces designed to generate interest amongst consumers across the globe (specifically targeted at Japanese and Western European consumers). The company currently features the videos on their adidas.tv platform, a site that serves as a one-stop destination for unique adidas content.

Check out all of the inspiring viral pieces below - a very captivating campaign!

Source: http://www.footballshirtculture.com