Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
As an Official Sponsor of the 2010 World Cup in South Africa, adidas is using a variety of tactics in a number of major markets across the globe to generate buzz for the game of soccer and its brand. In Hong Kong, adidas created a massive soccer playground and featured some tremendous product displays in retail settings.
Check out a quick video that captures adidas' World Cup activation in Hong Kong below:
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