Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
The Oakland Athletics recently hosted an M.C. Hammer Bobblehead Night that generated a significant amount of awareness for the club's "80's Weekend" at the ballpark. The A's celebrated Hammer's duties as a team clubhouse assistant from 1973-1980 by distributing a replica bobblehead that actually spins - a simple, yet brilliant idea!
Check out the bobblehead below:
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Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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