Billboard of the Week - Bud Light, Boston Red Sox
/Are you looking to create a new, creative baseball billboard campaign? Are you looking for new ways to resonate with fans on game day outside of the stadium setting?
Anheuser-Busch recently unveiled a new creative billboard campaign atop of the Cask 'N Flagon, situated across from Fenway Park. The billboard features a nice play on baseball terminology with the claim that Bud Light is "Your Starter and YOUR CLOSER".
In 2004, Anheuser-Busch signed a seven (7) year deal with the Red Sox to feature a prominent Budweiser sign over the right field roof seats at Fenway.
Check out the billboard campaign below:
