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Gillette recently teamed up with EA Sports to create an online Champions of Gaming Tournament. To drive awareness for the event, Gillette is profiling the faces of gamers on a giant electronic billboard in Times Square. Gillette is rewarding each featured gamer with an email photo of their glorified Times Square presence as a memento.
Check out Gillette's execution below:
Sources: Cherryflava.com, Adrants.com
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