Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
With McDonalds spending hundreds of millions of dollars to serve as an Official Sponsor of the 2008 Beijing Olympics, you would have thought that the Redeem Team would eat its fast-food meals there, right?
Wrong. The clip below shows numerous members of the United States Men's Basketball team sitting down to eat Wendy's and discuss the Starbucks and Slim Jim brands... Wendy's representatives, take advantage of this viral!!!
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
“Build partnerships, not sponsorships.”
Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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