Pushing a Promotional Item at Retail?

Are you looking to drive value out of your QSR partnerships? Are you looking for a great way to push promotional products that are sold at retail locations?

Consider taking a quick look at the :30 commercial enclosed below that McDonalds created to promote the sale of mini hockey sticks sold at retail locations across Canada. The clip does a great job driving interest in the product (which is 1/12 the size of actual sticks used in the NHL) and would be a great clip to promote in-game/pre-game for all fans in-arena because it directly speaks to their interests...

Why don't we see more QSR partners promote similar :30 video clip offers offerings in-arena? (showing consumers a product of perceived value in a way that doesn't interfere with their game experience)?