Nike Taps Into Consumer Emotion...

Nike effectively tapped into the emotion of consumers across the globe on Fathers Day with a memorable commercial that featured Earl Woods touching on his son Tiger's success. The commercial demonstrates Nike's candid ability to create the perfect piece for the moment... I would imagine that 99.9% of people have seen this classic commercial since it aired, but if you haven't, this is a must-see...

Next time you are looking to activate around sporting events that occur during/around the holidays, consider taking extra effort to tap into the emotion felt during this time... I hopefully will have some best practices to share on this in the near future (i.e. Pink Bats, etc.)...