Build-A-Bear UPDATE!

/

bear.jpgA week ago I mentioned the recent publicity surrounding Webkinz and Build-A-Bear, two (2) companies who have built successful business models around the growing use of technology among America's youth. Yesterday, Build-A-Bear announced its emerging presence in Major League Baseball.

As of Opening Day, Build-A-Bear will feature five (5) in-stadium workshop locations and is slated to offer an exclusive game day giveaway at eight (8) select ballparks during the 2008 season. Consumers can purchase Build-A-Bear stuffed animals for $18-$25 and MLB outfits for an additional $6-$15 in-stadium.

In 2008, Build-A-Bear is featuring Workshops in the following MLB Stadiums:

  • Citizens Bank Park (Philadelphia, PA)
    • Offering fans the chance to make their own Phanatic
  • Great American Ball Park (Cincinnati, OH)
    • Offering fans the chance to make their own Gapper
  • AT&T Park (San Francisco, CA)
    • Offering fans the chance to make their own San Francisco Giants mascot
  • Busch Stadium (St. Louis, MO)
    • Offering fans the chance to make their own Fredbird
  • Nationals Park (Washington, DC)
    • Offering fans the chance to make their own Screech

Build-A-Bear will provide exclusive game day giveaways at the following ballparks on select days:

  • Chicago Cubs (Saturday, May 17th and Friday, July 25th)
  • New York Mets (Saturday, July 12th)
  • St. Louis Cardinals (Saturday, August 3rd)
  • Cincinnati Reds (Saturday, August 10th)
  • Kansas City Royals (Sunday, June 1st)
  • Pittsburgh Pirates (Saturday, July 27th)
  • Los Angeles Dodgers (Sunday, August 3rd)
  • Florida Marlins (Sunday, August 31st)

Watch out for Build-A-Bears...This simple product offering could easily evolve into the next Beanie Baby craze!